Dance more drink slow


Armin van Buuren INTERVIEW

As an industry leader, we want to contribute to the positive role of beer in society, by making moderation aspirational for consumers. There are clear health and behavioural risks associated with consuming too much alcohol either over time or on single occasions. The time is right to now push the boundaries, utilise our creativity and tackle the issue in a new, engaging and exciting way. ‘Dance More, Drink Slow’ is the new instalment of our responsible drinking campaign which sees us partner with iconic DJ Armin Van Buuren to create an exclusive new music track – “Save My Night”. The track targets consumers with a ‘moderate drinking’ message, right at the point of consumption – on the dance floor. ‘Dance More, Drink Slow’ is an opportunity to create a moderation movement and encourage and celebrate responsible drinking during a night out.