Heineken Experience

Can I visit a Heineken brewery?

Yes. The Heineken Experience is located in the original Heineken brewery in Amsterdam – one of the most impressive industrial heritage sites in the Netherlands.

The Heineken Experience showcases the rich history of Heineken and our craft of beer brewing. Visit the mini brewery, the tasting bar, and the Stable Walk, where you’ll see some of Heineken's iconic Shire horses. Are you ready to be brewed in the Brew U simulator? Come and find out – a visit to the Heineken Experience takes about 90 minutes.

What are the opening times?

The Heineken Experience is open Monday to Sunday, from 11am until 7pm. Visitors under the age of 18 must be accompanied by an adult.

How do I buy tickets?

Tickets cost €15 and the sales desk is open until 5.30pm.

Buy tickets online here

How do I get there?

The Heineken Experience is located at: Stadhouderskade 78, 1072 AE Amsterdam. Trams 16, 24 and 25 stop just around the corner at the Heinekenplein. For more information, phone +31 (0) 20 523 9222.

How do I apply for group rates?

Reservations for groups of more than 20 people can be made 48 hours in advance, by emailing sales.experience@heineken.com. Please make sure you include the contact details of a member of your group, the date and time of your expected visit, and the number of people attending.

Is there wheelchair access?

We’ve aimed to make the entire brewery accessible for any visitor in a wheelchair. The only area without wheelchair access is the Stable Walk, and we will guide you around this area via the elevator. We can also provide wheelchairs free of charge, but please let us know 48 hours in advance if you need one by emailing info@heinekenexperience.com

Can I buy souvenirs?

The Heineken Experience shop, located at the end of the tour, offers a wide range of Heineken clothing, Heineken beer products, posters and other exclusive Heineken merchandise. The shop is also open to the general public so you can pick up a personal Heineken souvenir, even if you’re not planning a trip to the Heineken Experience. The shop is open daily from 11am until 7.30pm.