Frequently asked questions

Our Products
Heineken Beer
Extra Cold
How is Extra Cold served?

As smooth draught from the frozen column, tapped into a frozen glass.  Or from an ice-cold bottle or can straight from the Sub Zero fridge – cooled twice as fast and kept just above its freezing point.

What is the optimum temperature to enjoy Extra Cold?

Extra Cold beer should be served between -3°C and 1°C.

Can every beer brand be cooled down to extra cold temperatures?

No, some beers are not high quality enough to withstand such cold temperatures and they will taste more like water. Premium Heineken beer retains its top quality, excellent taste so you can enjoy it extra cold.

Why order Extra Cold?

Extra Cold is chilled to zero for instant refreshment that lasts right through to the very last sip – so you can start fresh with every sip. It’s no ordinary beer, so it’s perfect for special occasions, and any time you need something refreshingly different.

What makes Extra Cold the choice for me?

Some people find the taste of beer too bitter. Extra Cold is chilled to zero for a smoother lager that’s easier to drink – perfect for cooling you down quickly and quenching your thirst when the heat is on.

The Icon
What makes the Heineken bottle special?

The Heineken bottle is the most iconic beer bottle in the world. The combination of the green colour, the proud shoulders and the racetrack-shaped label with the black bar, plus the characteristic Heineken word mark and red star, make it the most recognised bottle in the world.

Has the Heineken bottle always looked the same?

Although the key elements of the bottle have been in the design for over a century, their details have been refined over the years. Functional improvements, the subtle evolution of the brand and a desire to keep the bottle fresh and up to date are reasons to adjust the design from time to time. Usually, these are very small evolutionary steps to ensure the brand never loses its authenticity and timeless, classic character.

Why is the Heineken bottle green?

Heineken was one of the very first brewers to export bottled beer. The quality was so good that while it was more expensive than local beers, people preferred the premium, imported product. To ensure consumers immediately saw the difference between the regular domestic beers and the premium quality Heineken, the bottle was made green instead of the usual brown.

Green was chosen because it radiates freshness, naturalness, purity and premium quality – just like the delicious, cold Heineken beer inside.

Is the Heineken bottle the same worldwide?

In principle, yes. The basic structure is always the same but details may differ depending on the culture. For example, in certain countries consumers prefer larger sized bottles, and in some countries returnable bottles are preferred.

How many bottles of Heineken beer are enjoyed worldwide every day?

Every day, over 1 million bottles of Heineken are enjoyed in over 170 countries. And that’s just bottles – Heineken also produces cans and draught beer.

Storing Our Beer
What is the best way to store my Heineken beer?

The best way to store your Heineken beer is in a cool, dry place out of direct light and heat. Of course, if you’re ready to enjoy it straight away, chill it in the fridge until it’s cooled to around 5°C.

How long can I store a Heineken beer before drinking?

Beer is a natural product so it has a limited storage life. Our beer will stay fresh for around six months, so check the best before date on your Heineken beer to make sure you’re enjoying fresh, quality beer.

Heineken Worldwide
How many countries is Heineken enjoyed in worldwide?

Heineken is one of the world’s great brewers. The brand that bears the founder’s family name – Heineken – is available in almost every country on the globe and is the world’s most valuable international premium beer brand.

With our global network of distributors, and 125 breweries in more than 70 countries, we have the largest presence of all international brewers. In Europe, we are the largest brewer and cider producer.

Heineken Ingredients
What are the main ingredients in Heineken beer?

Heineken contains water, barley malt and hops.

What is the alcohol volume in Heineken beer?

The alcohol volume of Heineken pilsner is 5%.

Does Heineken contain gluten?

Beer contains gluten, which comes from the grain used to brew it. Only a fraction of the gluten in the grain gets into the beer – the exact amount depends on the kind of grain used.

Brewing beer with barley leaves only traces of gluten in the beer, while wheat contributes considerably more. The brewing process can also affect gluten content. Generally speaking, the clearer and blonder the beer is, the less gluten it contains.

Some people are allergic to gluten and have to follow a diet that minimises or excludes their gluten intake. Whether beer can be part of such a diet or not depends on the extent of the allergy and the type of beer consumed. In many cases, lager beers pose no problem for people who have a gluten allergy. However, it is up to individuals to assess their own sensitivity.

Does Heineken beer contain any GMO?

No. Heineken has a policy of not using any GMO raw materials.

Does Heineken use any additives in its beer brewing process?

No. Heineken is brewed using a natural brewing process with no additives. It contains water, barley malt, hops, and the unique Heineken A-yeast for fermentation in the brewing process.

Our Company
Information Pack
Where can I find information to include in my project or presentation?
We’ve put together a special information package that you can request through our corporate website www.heinekeninternational.com
Heineken History
When was Heineken founded?

Heineken's proud heritage includes generations of family involvement and celebrated beers. Gerard Adriaan Heineken purchased the De Hooiberg brewery and founded Heineken in 1863. He made the business an immediate success by adhering to the highest quality standards, treating his employees well, and actually offering a money-back guarantee to his customers. Heineken's success was great with demand spanning across Europe and year after year of growth backed by additional breweries.

To share in the secrets behind our beer, explore the Heineken Story

What does the red star on the label mean?

The red star is an original icon of the brand, used since the very beginning. Its exact origins are unknown but there are a few possible explanations. For example, some people think it was a symbol of European brewers in the Middle Ages, who believed it to have mystical powers to protect their brew. 

Another explanation is that four points of the star symbolise the elements earth, fire, water and wind and that the fifth point is the unknown, representing an element that brewers in the Middle Ages couldn’t control.

A third explanation is that the position of a star on the front door of the brewery indicated the stage of the brewing process. During the Cold War, the original design was altered to avoid association with communism (it was replaced by a white star with a red outline). After the end of the Cold War, the original full red star was restored. For us, the red star's principle association is a festive, warm and cheerful mood.  

Where can I find more information on Heineken’s history?

Please click here for more information.

 

Heineken International
Guinness Anchor Berhad
What is Guinness Anchor Berhad’s company profile?

GAB (Guinness Anchor Berhad) was incorporated on 24th January 1964 under the name of “Guinness Malaysia Limited”. GAB has been listed on the Main Board of Bursa Malaysia since 1965 and operates the Sungai Way Brewery which started operations in 1965. For more information about GAB please visit www.gab.com.my.

What is the relationship between Guinness Anchor Berhad and Heineken?

In Malaysia, Heineken is brewed by Guinness Anchor Berhad (GAB). GAB’s principle shareholder is GAPBL Pte Ltd, which is a joint venture between Diageo PLC and Asia Pacific Breweries Ltd. For more information please visit www.gab.com.my

Where can I get more information about Guinness Anchor Berhad?

Please visit www.gab.com.my

Investor Relations
Where can I find more information about investor relations or find Heineken’s corporate responsibility policy?
You can always follow the link to Company Information
What is Guinness Anchor Berhad’s company profile?

GAB (Guinness Anchor Berhad) was incorporated on 24th January 1964 under the name of “Guinness Malaysia Limited”. GAB has been listed on the Main Board of Bursa Malaysia since 1965 and operates the Sungai Way Brewery which started operations in 1965. For more information about GAB please visit www.gab.com.my.

What is the relationship between Guinness Anchor Berhad and Heineken?

In Malaysia, Heineken is brewed by Guinness Anchor Berhad (GAB). GAB’s principle shareholder is GAPBL Pte Ltd, which is a joint venture between Diageo PLC and Asia Pacific Breweries Ltd. For more information please visit www.gab.com.my

Where can I get more information about Guinness Anchor Berhad?

Please visit www.gab.com.my

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