Cities - New York

Heineken is sold in 192 countries and enjoyed in more cities than any other beer. Cities are the life-blood of Heineken’s story. So, to give back, we created The Cities Project, an initiative intended to make positive impact in cities all around the globe. Each initiative has been incredibly exciting, and this year is no different.

For 2017, we will be supporting +POOL, the world’s first floating and water-filtering pool. SwipeScroll down to learn more and support.

New York City’s coolest swimming pool won’t be on a rooftop.

The +POOL is the world’s first water-filtering, floating swimming pool. Located in New York City’s East River, the +POOL's three-layer filter cleans the river water which creates a natural pool for everyone to enjoy.

With the iconic New York City skyline as its backdrop, the +POOL will be unlike anything New York has ever seen. But it won’t be exclusive to the privileged few, instead the +POOL will be the largest public pool ever built in New York City.

Now we need your help to make the +POOL a reality. To learn more, and be a part of this amazing project, go to

What City is Next?

Stop back to this page to see how the Heineken Cities Project makes another city even greater.

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