Introduction

In order to ensure that we all enjoy the facilities of the Heineken website, we herewith set out our general guidelines. In these Terms and Conditions of use, and Privacy and Cookie Policy, you will find details on our policies and regulations. We suggest you read them carefully. The following is a general approach only.

UEFA Champions League Game

TERMS OF USE

Introduction

  1. UEFA Champions League Game is offered by Heineken as part of the UEFA Champions League campaign.
  2. These Terms of Use apply to the legal relationship between you and Heineken as a participant in the Experience.
  3. Although Heineken has taken every effort to promote compliance with applicable legislation, Heineken can make no representation that the Experience is appropriate for use in jurisdictions other than in the Netherlands. If you choose to enter the application or play the Experience or use the information, it is your sole responsibility to verify that your participation is in compliance with local rules and regulations.
  4. At any time Heineken has the right to, at its sole discretion and without prior notification, change or discontinue any aspect or feature of (the set-up of) the Experience and to change or modify the Terms of Use, or any part thereof, or to impose new conditions. Such changes, modifications, additions or deletions shall be effective immediately upon the posting of the modified Terms of Use. If you do not agree to abide by these or any future Terms of Use, do not (continue to) play the Experience. You are advised to regularly read the Terms of Use for possible changes.
  5. THE EXPERIENCE IS NOT A SWEEPSTAKE, LOTTERY OR GAME OF CHANCE OF ANY KIND.
  6. Neither Twitter nor Facebook is a sponsor or administrator, or in any way associated with the Experience. Your relationship with Twitter and Facebook is governed by the terms and conditions which can be found on the respective websites of Twitter and Facebook. You cannot invoke the terms and conditions of Twitter or Facebook in your legal relationship with Heineken.

Participation

  1. You are eligible to play the Experience if you are 16 years of age or older and above the legal drinking age in your country. Residents of the following jurisdictions are excluded from participation: Afghanistan, Brunei, Bangladesh, Gambia, Kuwait, Libya, Norway, Pakistan, Russia, Saudi Arabia, United Arab Emirates, Yemen or any other market where the advertising, sale or consumption of alcoholic beverages is prohibited.
  2. No purchase or payment is necessary to participate in the Experience.
  3. No prizes can be won by participating in the Experience.
  4. At all times Heineken has the right to, at its sole discretion and without prior notification, exclude you from participation. Circumstances in which Heineken can exclude you from participation include, but are not limited to, non-compliance with these Terms of Use or attempts to compromise the Experience in any way.

Availability

You can play the Experience via www.heineken.com, the Facebook page dedicated to the Heineken® brand and via certain weblogs from 2 April 2013 until 30 May 2013 (or such dates as determined by Heineken).

Release

You hereby agree to indemnify and hold Heineken, Twitter and Facebook and each of their subsidiaries, affiliates, related companies, advertising and promotion agencies and their respective directors, employees, agents and representatives (the “released parties”) harmless from and against any losses, damages rights, claims or cause of action of any kind arising, in whole or in part, directly or indirectly, out of participation in the Experience, including claims based on publicity rights, defamation and privacy rights.

Disclaimer

HEINEKEN DISCLAIMS ALL WARRANTIES WITH RESPECT TO THE EXPERIENCE. THE EXPERIENCE IS PROVIDED ‘AS IS’ AND ‘AS AVAILABLE’.

Intellectual property

  1. All intellectual property rights to the Experience are owned by Heineken.
  2. Users are permitted to play the Experience and share their results. All other uses of the Experience, for example the storage or reproduction of (a part of) the Experience in any external site, are prohibited without the express written consent of Heineken.

Material of others

Hyperlinks on the Experience may direct visitors to external websites which are maintained by others. Heineken shall not be liable for the contents and the functionality of such external websites. Heineken shall also not be liable for the quality of products or services which may be offered on such external websites.

Privacy and data protection

The personal data provided by you in the context of this Experience will be processed by Heineken in accordance with our privacy and cookie policy. Your Facebook ID combined with your personal game score will be stored by Heineken in order to create a leaderboard. Heineken will not use this data other than for this purpose. All personal data will be deleted after the Experience has been taken offline.

Access, correction and removal

You can request Heineken to provide access to the personal data it has collected about you at any time. You can also request Heineken to correct or to delete such personal data. You can send your questions regarding these terms or your requests for access, correction or removal of your personal data to webcentre@heineken.com, mentioning your name and postal address.

Terms and Conditions

APPLICABILITY

Agreement to terms: By entering this web site (the "Site"), you acknowledge and agree to the following terms and conditions. IF YOU DO NOT AGREE TO THESE TERMS, DO NOT USE THIS SITE. These terms and conditions are applicable to all pages of the Site, unless explicitly stated otherwise on any particular page.

No entry for under-aged persons: You must be 21 years of age or older to use this Site.

The Heineken Lager and Heineken Light names, logos and trademarks belong to Heineken USA or Heineken Brouwerijen B.V. (collectively, "Heineken"): By entering this Site you acknowledge and agree that any name, logo, trademark or servicemark contained on this Site is owned or licensed by Heineken and may not be used by you without Heineken prior written approval. Heineken will enforce its intellectual property rights to the full extent of the law.

INFORMATION AND LIABILITY

Heineken is the copyright owner of this Site and no portion of this Site including, without limitation, the text, images, audio or video, may be used in any manner, or for any purpose, without Heineken's express prior written permission, except as otherwise explicitly stated herein. You may access this Site for your individual noncommercial use only.

By entering this Site you acknowledge and agree that any information, material or communication of any kind that you transmit, send or post to this Site, in any manner and for any reason ("User Communication"), will not be treated as confidential or proprietary. You warrant and represent that any User Communication that you will not submit any User Communication that may infringe any patent, trademark, trade secret, copyright or other intellectual property of a third party. Any User Communication posted by you may be altered, broadcast, posted, published, copied, disclosed, distributed, incorporated or otherwise used by Heineken or its designees anywhere, anytime and for any purpose whatsoever including, without limitation, the development, manufacture or marketing of products using such information throughout the world and in any medium, whether known or unknown, without compensation of any kind to you. Heineken does not accept or consider any creative ideas, concepts, suggestions or other materials from the public, and therefore you should not make any such submission to Heineken in any User Communication either through this Site or otherwise. The terms of the foregoing Section shall be subject to the provisions of Heineken's Privacy Policy.

INFORMATION OF THIRD PARTIES

You are prohibited from posting on this Site, or transmitting to or from this Site, any pornographic, obscene, profane, defamatory, libelous, threatening, harassing, unlawful or other materials which could constitute or encourage conduct that would be considered a criminal offense, give rise to civil liability, promote the excessive, irresponsible or underage consumption of alcohol or otherwise violate any law or regulation. Notwithstanding that Heineken or other parties are involved in creating, producing or delivering this Site and may, from time to time, monitor or review transmissions, postings or discussions, Heineken and all parties involved in creating, producing or delivering this Site assume no responsibility or liability which may arise from the content thereof including, without limitation, claims for defamation, libel, slander, obscenity, pornography, profanity or misrepresentation.

INTELLECTUAL PROPERTY

Although the specifications, features, illustrations, text, images, audio, video, content and other information and materials contained in the Site are based upon up-to-date information, and while Heineken makes all reasonable efforts to ensure that all content, information and materials on this Site are correct, accuracy cannot be guaranteed and Heineken makes no warranties or representations of any kind as to its accuracy.

ANY USE AND/OR BROWSING OF THIS SITE IS PERFORMED AT YOUR OWN RISK. THIS SITE (INCLUDING, WITHOUT LIMITATION, ALL INFORMATION, CONTENT, MATERIALS AND FUNCTIONS MADE AVAILABLE ON OR THROUGH THIS SITE) IS PROVIDED TO YOU "AS IS" WITHOUT FURTHER REPRESENTATION OR WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE BY LAW WITH REGARD TO THE CONTENTS OF THIS SITE, HEINEKEN EXPLICITLY DISCLAIMS AND MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND WHATSOEVER: (A) FOR THE ACCURACY, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE OR NON-INFRINGEMENT OF ANY CONTENT PUBLISHED ON OR MADE AVAILABLE THROUGH THIS SITE; OR (B) THAT THE SERVER THAT MAKES THIS SITE AVAILABLE IS FREE OF VIRUSES, BUGS OR OTHER COMPONENTS THAT MAY INFECT, HARM OR CAUSE DAMAGE TO YOUR COMPUTER EQUIPMENT, NETWORK CONNECTIONS OR ANY OTHER PROPERTY WHEN YOU ACCESS, BROWSE, DOWNLOAD FROM OR OTHERWISE USE THIS SITE.

UNDER NO CIRCUMSTANCES WILL HEINEKEN OR ANY OTHER PARTY INVOLVED IN CREATING, PRODUCING, HOSTING OR DELIVERING THIS SITE, BE LIABLE FOR: (A) ANY LOSSES, COSTS OR EXPENSES OF ANY KIND (INCLUDING, WITHOUT LIMITATION, LEGAL FEES, EXPERT FEES OR OTHER DISBURSEMENTS); OR (B) ANY DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES OR OF ANY OTHER KIND OR NATURE; WHETHER ARISING OUT OF THE USE OF THIS SITE, EVEN IF HEINEKEN HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH LOSSES OR DAMAGES.

APPLICABLE LAW AND JURISDICTION

PLEASE NOTE THAT SOME JURISDICTIONS MAY NOT PERMIT THE LIMITATION OF LIABILITY FOR CERTAIN DAMAGES, IMPLIED WARRANTIES OR CONDITIONS, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU. IN NO EVENT SHALL HEINEKEN'S TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES AND CAUSES OF ACTION (WHETHER IN CONTRACT, TORT OR OTHERWISE) EXCEED THE AMOUNT PAID BY YOU, IF ANY, FOR ACCESS TO THE SITE.

UNSOLICITED IDEAS

You agree to indemnify, defend and hold Cervezas Mexicanas and each of its agents, directors, employees, information providers, licensors and licensees, officers, parents and subsidiaries (collectively "Indemnified Parties") harmless from and against any and all liability and costs (including, without limitation, attorneys' fees and costs) incurred by the Indemnified Parties in connection with any claim arising out of any breach by you of these Terms of Use.

Although this Site may be linked to other sites, Heineken provides such links solely for your convenience, and is not, directly or indirectly, implying any approval, association, sponsorship, endorsement, responsibility or affiliation with the linked site or any content, information or other materials contained therein, unless specifically stated. Your linking to or viewing of any off-Site pages or other sites is at your own risk. You must obtain Heineken's prior written permission to link this Site to your website. Heineken will only authorize links to sites when a substantial majority of the actual audience of such site is 21 years or age or older.

SEVERABILITY

Public forums: This Site may make available chat rooms, forums, message boards, and news groups. Please remember that any information that you disclose in these areas becomes public information and you should exercise caution when deciding to disclose your personal information. Any entries you make on this Site that are in conflict with our Terms of Use or in any other way not according to standards of what the public may expect on the Site will be removed at Heineken's sole discretion. It should be noted however that we cannot guard every part of the Site every time of the day, and that we assume no responsibility or liability which may arise from the content of any message or other information posted by any third party on the Site.

INTELLECTUAL PROPERTY

Heineken respects the intellectual property rights of others. It is our policy not to permit materials known by us to infringe another party’s copyright to remain on the Website.

If you believe any materials on the Website infringe a copyright, you should provide us with written notice that at a minimum contains:

  • A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed;
  • Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works;
  • Identification of the material claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit us to locate the material;
  • Information reasonably sufficient to permit us to contact you, such as an address, telephone number, and, if available, an electronic mail address;
  • A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and
  • A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

All Digital Millennium Copyright Act ("DMCA") notices should be sent to our copyright agent at heineken@qualitycustomercare.com.

If Heineken receives such a DMCA notification, we reserve the right to remove the allegedly infringing material.

Revision of Terms of Use/Site Content: Heineken reserves the right to revise these Terms of Use at any time, for any reason and without notice or obligation, by updating this page and such revisions shall become effective immediately upon posting. Heineken further reserves the right to make changes at any time, for any reason and without notice or obligation, to any of the content contained on this Site. By entering this Site you acknowledge and agree that you shall be bound by any such revisions. We suggest periodically visiting this page of the Site to review these Terms of Use.

Applicable law: By entering this Site you acknowledge and agree that this Site is construed in accordance with and governed by the laws of the State of New York, USA. If you use this Site from another location, you are responsible for compliance with any and all applicable local laws. Heineken makes no representation that the content contained within this Site is appropriate for countries outside the United States. You agree that any litigation between you and Heineken arising from or pertaining to the use of this Site, any advertising associated with this Site, or any link accessible from or providing access to this Site or otherwise shall be governed by New York law and that exclusive jurisdiction resides in the courts of the State of New York, USA.

Last updated January 28, 2011

Privacy policy

General

As you visit this web site, Heineken USA wants you to know that we respect your privacy and recognize your desire to safeguard your personal information. This Privacy Policy outlines the type of information that Heineken USA collects from its web sites and how we use the information. The use of this website is intended for people who are 21 years of age or older. If someone under the legal drinking age has provided us with personal information by obtaining access in violation of our website access restrictions, we request that the parent or legal guardian of that person contact us so we can remove the information from our records.

By visiting this web site, you are accepting the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please leave this website and do not use it.

Personal data

What Information Does Heineken USA Gather About Visitors To Its Web Site?

Heineken USA may collect personally identifiable data such as your e-mail address, name, postal address and/or telephone number, password, purchase history and commitments (if applicable), as well as anonymous demographic information that is not unique to you, such as your ZIP code, age, gender, preferences and interests. If you do not want this information collected by Heineken USA, please do not submit this information to us or agree to the collection of this information. Like many web sites, we also use "cookies", which are alphanumeric identifiers that are transferred to your computer's hard drive through your web browser. You can set your web browser to notify you when you are receiving a cookie and choose to reject it. However, rejecting cookies may effect the performance of this web site and prevent you from accessing certain Heineken USA information.

Purposes

How Does Heineken USA Use The Collected Information?

The information provided by visitors through site registrations, on-line surveys or otherwise may be stored, analyzed and used to improve our products and services, gain aggregate information on what pages people visit as well as to customize future visits to the site (as applicable) and inform you of products, services and special promotions that may be of interest to you. The information collected will be used for business purposes only. We may also track the Internet Protocol ("IP") addresses of our visitors and analyze this data for trends and statistics, however, this information alone will not allow us to identify who you are.

You can also "opt-in/opt out" of certain uses of your personal information as well as review or request changes to your personal information by sending us an email to heineken@qualitycustomercare.com

Recipients

Does Heineken USA Share the Information it Receives?

Information about our visitors is an important part of our business and we do not sell it to others. Your personal information may be shared with other Heineken USA business locations throughout the world and as described below.

Heineken USA may share information with other companies employed by it to perform functions on our behalf such as analyzing data and providing marketing/fulfillment assistance. These companies have access to information needed to perform their obligations, but are not authorized to use it for any other purpose and are required to maintain the strict confidentiality of such information.

We may also release information to others (such as governmental or law enforcement agencies) when required to do so by law, or in the good faith belief that such action is necessary to: (i) enforce or apply our Terms of Use, (ii) comply with legal process served on Heineken USA, (iii) protect the rights, property or safety of Heineken USA, or (iv) protect the rights, property or safety of our visitors or the public.

Other than as set forth above, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share such information.

While no transmission over the Internet is 100% secure, Heineken USA works to protect the security of your information during transmission by using Secure Socket Layer (SSL) software, which encrypts your information. We cannot, however, guarantee complete security of your information.

Heineken USA is committed to protecting your privacy and may update this Privacy Policy from time to time. If you continue to use this website after changes to this Privacy Policy have been published, this means that you have accepted and agreed to such changes. No changes will be applied retroactively nor will they alter the handling of information previously obtained.

We may include links on this website to other websites whether run by Heineken USA or third parties. We encourage you to review the privacy statements of other web sites you choose to link to from this site so that you understand how those web sites collect, use and share your information. Heineken USA is not responsible for the privacy statements or other content of web sites to which you may link from this site.

Special Notice to California Residents

Under California Civil Code section 1798.83, California residents have the right to request and receive from us, once a year, free of charge, information about the personal information we have disclosed (if any) to third parties for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please send an email to heineken@qualitycustomercare.com including the phrase "California Privacy Request" in the subject line, and provide us with your name, postal address and email address.

Effective Date

This policy was last updated on January 18, 2011.

Warning: Fraudulent Heineken USA emails

Contact: Heineken USA - Consumer Affairs

heineken@qualitycustomercare.com

Warning: Employment Offer Email and Website Lottery or Prize Offer SCAMS

Heineken USA has become aware that the Heineken USA name is being fraudulently used for employment communication and lottery or prize offer activities in which Heineken is not at all involved or affiliated. Alleged Heineken USA job offers, lottery or prize offers are promised and fictitious executive names are wrongfully being used under the Heineken name, even with Heineken imagery and logos copied from official websites. Heineken USA wants to emphasize that it has no relation to the described job offers, lottery or prize offers, nor is it connected to any organization(s) that distributes these e-mails.

We are making all possible efforts to eliminate this from the internet and will take all appropriate action to keep this from happening in the future. Heineken strongly recommends that those who receive e-mails on these alleged job offers, lottery or prize offers do NOT open any documents attached to those e-mails, do NOT respond in any way to such e-mails received and hence do NOT give any personal information or bank details.

If you are interested in finding information about legitimate positions at Heineken USA, please visit HeinekenUSA.com within the Careers section.

Sweepstakes Rules

HEINEKEN YOUR MUSIC YOUR CHOICE SWEEPSTAKES

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THIS SWEEPSTAKES IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

THIS SWEEPSTAKES is open only to legal residents of the United States residing in AL, DE, DC, FL, GA, MD, NC, SC, VA, and WV who are 21 years of age or older as of date of entry.

1. ENTRY PERIOD: The Sweepstakes begins at 12:01 a.m. ET on March 1, 2011 and ends at 12:59 p.m. ET on March 31, 2011.

2. HOW TO ENTER THE SWEEPSTAKES:

There are two (2) ways to enter the Sweepstakes: (a) Web Entry: To submit an internet entry for free, visit www.heineken.com ("Website") and follow the on-screen entry instructions to enter one (1) entry into the Sweepstakes. You must fully complete the registration, including your first and last names, date of birth, street address (No P. O. Boxes), city, state and zip code and e-mail address. Normal time rates, if any, charged by Internet service provider will apply, or (b) Via mobile phone Enter via your mobile phone by engaging the JAGTAG located on Heineken point of sale material at your favorite retailer, which will automatically take you to the sweepstakes registration page at www.heineken.com. Not responsible for misdirected, garbled, lost or late returns. Certain other restrictions may apply. For JAGTAG terms and conditions, visit www.jagtag.com/t&ampc. Standard carrier's messaging rates apply. Other charges may also apply. By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of the judges, which will be final and binding in all matters relating to the Sweepstakes. All entries must be submitted by 12:59 p.m. on March 31, 2011. By submitting an entry, entrants are automatically entered into the Sweepstakes except as noted above and in the Eligibility Section below. Entrants are limited to one (1) entry per day in the Sweepstakes during the Entry Period, whether by Web Entry or JAGTAG Entry or any combination of JAGTAG and/or Web Entry. No automated devices, bots and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Heineken USA Inc. ("Sponsor") and will not be acknowledged or returned. Delivery of prizes will require a street address (no P.O. Boxes) located within one of the states listed above or the District of Columbia. Sponsor is not responsible for lost, late, illegible, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor. By entering the Sweepstakes, entrants fully and unconditionally agree to be bound by these rules and the decisions of Sponsor and the judges, which will be final and binding in all matters relating to the Sweepstakes.

3. ELIGIBILITY

This sweepstakes is open only to legal residents of the United States residing in one of the states listed above or the District of Columbia and who are 21 or older at time of entry. Sweepstakes is void where taxed, restricted or prohibited by law.

Also, the following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate households (whether related or not) are not eligible for participation: Employees, officers and directors of Sponsor and its parent, subsidiary and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors and importers, alcoholic beverage retailers and Sponsor's advertising and promotion agencies. All federal, state and local regulations apply. All federal, state and local laws and regulations apply.

4. PRIZES:

No part of any prize includes any beer or other alcoholic beverages. Prizes are awarded "as is" with no warranty or guarantee, either expressed or implied by Sponsor. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value. All taxes, fees and surcharges on prizes are the sole responsibility of winner.

There are a total of 1036 prizes as follows: Six (6) Grand Prizes: Six (6) lucky winners will win a trip for themselves and three guests to one of six pre-selected concert venues for a premium viewing experience. Each winner will receive a 360 degree VIP viewing experience for themselves and three (3) guests, including economy coach airfare for four from the major airport nearest winner's residence, transportation to and from the hotel, airport and concert venue, one night's lodging for four at an upscale hotel (two rooms, double occupancy) and one (1) Ultra HD Flip Camera to record the experience. (ARV: $2,000.00 each.) Exact transportation and accommodation details, dates, times and terms to be determined at the sole discretion of Sponsor. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability. Additional blackout dates and other restrictions may apply. All travel must take place by June 30, 2011 or prize will be forfeited. Travel is subject to the terms and conditions set forth in this Sweepstakes, and those set forth by the Sponsor's airline carrier of choice as detailed in the passenger ticket contract. All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prize above, including but not limited to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses are the sole responsibility of winner. Travel companions must be twenty-one (21) years of age or older as of the date of departure and must travel on same itinerary and at the same time as the winner. Travel must be round trip. Winner and travel companions are solely responsible for obtaining any required travel documents and travel insurance. Winner and travel companions must execute liability/publicity releases prior to issuance of tickets. Travel restrictions, conditions and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates.

Ten (10) First Prizes: Ten (10) first prize winners will each receive a 16GB Apple iPad (ARV: $500.00 each.)

Twenty (20) Second Prizes: Second prize winners will each receive an 8 GB Ultra HD Flip Camera (ARV: $199.00 each.)

One thousand (1,000) Third Prizes: Third prize winners will each receive a bundle of five (5) music downloads. (ARV: $4.95 each bundle.)

Total ARV all prizes: $42,000.00.

All taxes, fees and surcharges on any prize are the sole responsibility of the winner of the prize. Winners' reportable winnings will be included on the Grand Prize Winner's 2011 W-2 and will be subject to withholding as required by law. Sponsor will comply with all tax reporting requirements, including a Form 1099-MISC issued to Grand Prize Winners.

5. ODDS OF WINNING:

Odds of winning are dependent upon the number of eligible entries received.

6. WINNER SELECTION, NOTIFICATION AND VERIFICATION:

Potential winners will be selected in a random drawing of all eligible entries received, to be held on or about April 4, 2011. Drawing will be conducted by Sponsor or Sponsor's authorized agent, and all decisions are final. Potential winners will be contacted by phone or e-mail on or about April 14, 2011. Please note that you are not a winner until your eligibility has been verified and you have fully complied with these Rules.

All winners will be required to sign and return, where legal, an Affidavit of Eligibility and Liability and Publicity Release with in seven (7) days of prize notification. No winner will be an official sweepstakes winner until his/her eligibility, liability and publicity release has been returned and eligibility has been formally verified by sponsor. If any winner fails to comply with the Official Rules and/or to submit the required documentation within the designated time period, he/she will automatically be disqualified and the prize will be awarded to an alternate winner. If any winner cannot be contacted within three (3) calendar days of first notification attempt, if any prize or prize notification is returned as undeliverable, if any winner rejects his/her prize or in the event of non-compliance with these Official rules, such prize will be forfeited and an alternate winner will be selected from all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given. Limit one prize per person or household.

7. CONDITIONS:

All federal, state and local taxes are the sole responsibility of winner. Participation in the Sweepstakes and acceptance of a prize constitutes winner's and guest's (where applicable) permission for Sponsor or its agents to photograph, film and record each winner, and to use his/her name, address (city and state), likeness, photograph, voice, biographical information and/or any statements made by him/her regarding the Sweepstakes or Sponsor for purposes of trade, publicity or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, winners and guests agree to release and hold harmless Sponsor, its advertising and promotion agencies and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in the Sweepstakes, or possession, acceptance and/or use or misuse of prize or participation in any Sweepstakes -related activity, including but not limited to any claims based on publicity rights, defamation or invasion of privacy and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or omissions whatsoever by any transportation companies or any other persons providing any services to winner including any results thereof such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Sweepstakes prize cannot be awarded due to acts of god, acts of war, natural disasters, weather or acts of terrorism. Sponsor shall not be liable for any loss or damage to baggage. Entrants who do not comply with these Official rules, or attempt to interfere with this Sweepstakes in any way shall be disqualified. There is no purchase or sales presentation required to participate. A purchase does not increase odds of winning.

8. ADDITIONAL TERMS:

In case of dispute as to the identity of any SMS entrant, an entry will be declared as made by the authorized account holder of the wireless phone used for entry. In the event of a dispute, entries made by Internet will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. The "authorized account holder" is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry. If for any reason the Sweepstakes is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries or Entry Code requests (if applicable), fraud, technical failure, human error or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right in its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Sweepstakes. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site, any combination thereof, or otherwise, including any injury or damage to entrant's or any other person's computer related to or resulting from participation or downloading any materials in the Sweepstakes. Sponsor and its agents are not responsible for printing, distribution or production errors and may rescind, cancel, suspend, modify or revoke this Sweepstakes based upon any such error without liability in their sole discretion. Sponsor's liability for Entry Codes (if applicable) containing printing or other errors is limited to replacement of such Entry Code with another Entry Code. If by a reason of a printing, computer or other error, more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes will be awarded. Attempts to re-use or re-enter any Entry Code will be void. Entry Codes that are not verified or recognized as valid by Sponsor or that are deemed as previously entered and used will be void and not eligible to win a prize, even if Sweepstakes should so indicate. Anti-fraud detection devices may be used for verification purposes. US carriers: Verizon, Sprint, AT&T, Nextel, Alltel, T-Mobile, Dobson, Boost, Amp'd, Cincinnati Bell Wireless, Western Wireless, Cellular One, US Cellular, Virgin Mobile and/or each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees are not sponsors of this Sweepstakes, and none of the above-listed entities will have any liability or responsibility for any claim arising in connection with participation in this Sweepstakes or any prize awarded.

Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

9. USE OF DATA:

Sponsor will be collecting personal data about entrants online, in accordance with its privacy policy. Please review the Sponsor's privacy policy at http://heinekenusa.com/Privacy%20policy.aspx. By participating in the Sweepstakes, entrants hereby agree to Sponsor's collection and usage of their personal information and acknowledge that they have read and accepted Sponsor's privacy policy.

10. LIST OF WINNERS

To obtain a list of winners, send a self-addressed, stamped envelope with sufficient postage to Inmar Sweepstakes Center, Attn: Heineken Your Music, Your Choice Sweepstakes Winner's List Request Program: HUSA8326WL, PO Box 426010, Del Rio, TX 78842-6010. All requests must be postmarked by 4/18/2011 and received by 5/1/2011.

11. SPONSOR:

©2010 HEINEKEN® Lager Beer and HEINEKEN® LIGHT Lager Beer, Heineken USA Inc., White Plains, NY

Visit www.EnjoyHeinekenResponsibly.com

VIP Access Promotion - Terms & Conditions

HEINEKEN VIP ACCESS SWEEPSTAKES PROMOTION OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING. ENTRANTS MUST BE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY AND A LEGAL RESIDENT OF ONE OF THE 50 UNITED STATES OR THE DISTRICT OF COLUMBIA. THIS PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES. VOID WHEREVER PROHIBITED OR RESTRICTED BY LAW.

This Promotion consists of two (2) parts: (a) a random-chance Instant Win Program ("Instant Win") and (b) a random-chance Sweepstakes ("Sweepstakes"). Collectively, Instant Win and Sweepstakes are referred to as "Promotion." Sweepstakes will be conducted in two (2) phases: Phase I begins at 12:01 a.m. Eastern Time ("ET") on 4/28/11 and ends at 11:59 p.m. ET on 5/30/11; Phase II begins at 12:01 a.m. ET on 5/31/11 and ends at 11:59 p.m. ET on 9/30/11. Each phase of Sweepstakes must be entered separately. Instant Win begins at 12:01 a.m. ET on 4/28/11 and ends at 11:59 p.m. ET on 9/30/11 or when all Instant Win prizes have been awarded, whichever is earlier.

INSTANT WIN is open only to legal residents of the 50 United States (except New Jersey and Texas) and the District of Columbia. Instant Win void in New Jersey and Texas and where otherwise prohibited. California residents are only eligible to enter to win instant prizes with a value of $3 or less.

SWEEPSTAKES is open only to legal residents of the 50 United States (except California) and the District of Columbia. California residents are not eligible to participate in Sweepstakes. Sweepstakes void in California and where otherwise prohibited.

1. ENTRY PERIOD

(a) Instant Win: Instant Win begins at 12:01 a.m. ET on 4/28/11 and ends at 11:59 p.m. ET on 9/30/11 or when all Instant Win prizes have been awarded, whichever is earlier ("Instant Win Period"). Instant Win prize winners will be selected at random and notified shortly after entry is received. A message will appear on the Web site stating whether or not you have won an instant prize. Please note that you are not officially a winner until your eligibility has been verified and you have fully complied with these Official Rules.

(b) Sweepstakes: Phase I of Sweepstakes begins at 12:01 a.m. ET on 4/28/11 and ends at 11:59 p.m. ET on 5/30/11 ("Phase I Sweepstakes Period"). Phase II of Sweepstakes begins at 12:01 a.m. ET on 5/31/11 and ends at 11:59 p.m. ET on 9/30/11 ("Phase II Sweepstakes Period"). Collectively, Instant Win Period and Phase I and Phase II Sweepstakes Periods are referred to as "Promotion Period." Sweepstakes entries received between 12:01 a.m. on 4/28/11 and 11:59 p.m. on 5/30/11 are eligible only for Phase I of Sweepstakes. To enter Phase II of Sweepstakes (beginning at 12:01 a.m. on 5/31/11 and ending at 11:59 p.m. on 9/30/11), you must enter another code.

2. HOW TO GET PROMOTION ENTRY CODE

In order to enter Promotion, you must have a Promotion entry code ("Entry Code"). There are three (3) ways to get Entry Code during Promotion Period: from under the bottle cap, by mail, or at Heineken promotional events.

(a) Under the Cap: Look under the cap of 12-oz. bottles of Heineken® or Heineken® Light beer to get Entry Code.

(b) By Mail: To get Entry Code by mail without making a purchase, send your name, date of birth, complete street address ? including city, state, and zip code (no P.O. Boxes) ? and e-mail address to Inmar Sweepstakes, Attn: Heineken Music VIP Access Summer Entry, HUSA8300, P.O. Box 426010, Del Rio, TX 78842-6010. Please be aware that requests for Entry Codes via mail will take approximately twenty-one (21) days to fulfill after receipt of request by Heineken USA Inc. ("Sponsor"). Remember to request Entry Code via mail within appropriate time frame to be eligible for Sweepstakes. All written requests for Entry Codes must be postmarked by 9/30/11 and received by 10/7/11. Written requests for Entry Codes postmarked between 9/22/11 and 9/30/11 and received by 10/7/11 will be automatically entered into Instant Win and/or Sweepstakes (depending on the state of residence) by Sponsor. Consumers must specify which Sweepstakes prize from Phase II Sweepstakes prizes in Section 5 of these Official Rules they would like to be entered for. If consumer does not specify, he/she will be automatically entered into Sweepstakes prize for Custom Fender® Experience by default. Consumers living in California will be automatically entered into Instant Win portion of Promotion only. Limit one (1) Entry Code request per mailing outer envelope. Incomplete requests for Entry Codes or requests containing fraudulent information will not be accepted. No mass or mechanically reproduced, photocopied, altered, or forged requests for Entry Codes will be allowed. Sponsor is not responsible for lost, late, stolen, misdirected, torn, altered, illegible, or postage-due requests for Entry Codes or for Entry Code requests with incomplete information. All requests for Entry Codes become the exclusive property of Sponsor and will not be returned or acknowledged. Proof of submission of a request for Entry Code does not equate to proof of receipt.

(c) At Heineken Promotional Events: Consumers can pick up a VIP Access Pass, which will have Entry Code that can be used to enter Promotion, at Heineken promotional events held at on-premise retailers (restaurants, bars).

Codes obtained under the cap or at a promotional event must be entered by 11:59 ET on 9/30/11. All codes, regardless of method obtained, must be used by 11:59 p.m. ET on 9/30/11 to be eligible for entry into Promotion, except that Mail-in Entry Code requests postmarked between 9/22/11 and 9/30/11 and received by 10/7/11 will be automatically entered by Sponsor, as detailed under (b) above. If you submitted a written request for Entry Code, you will be receiving your code via the e-mail address you provided, as indicated above. You must enter such a code by 11:59 p.m. ET on 9/30/11. Be sure to check your spam folder regularly to be sure that the reply to your Entry Code request was not inadvertently diverted there.

3. HOW TO ENTER

There are two (2) ways to enter: via mobile device or Internet.

(a) Mobile Device Entry: To submit an entry from your mobile device, visit your favorite Heineken bar or restaurant and engage the Heineken JAGTAG on the point-of-sale material, or visit your favorite Heineken retail outlet and engage the Heineken JAGTAG on the packaging. You will be prompted to enter your date of birth, at which time you will receive either a video file or a link to a video file. At the conclusion of the video, you will have the option of linking to the mobile-friendly Promotion site, where you will have an opportunity to enter your Entry Code. Messaging and data rates may apply. Sponsor is not responsible for misdirected, garbled, lost, or late entries. Certain other restrictions may apply. For JAGTAG terms and conditions, visit www.jagtag.com/t&c.

(b) Internet Entry: Go to vip.heineken.com, and enter your date of birth, state of residence, and Entry Code. Entry Code itself does not determine if you are a winner. Whether or not you are an Instant Win prize winner is randomly determined based on the total prize pool and length of Promotion. If you are an Instant Win prize winner, you will receive a message telling you which prize you have won. You will then have to provide your name, complete street address ? including city, state, and zip code (no P.O. Boxes) ? telephone number (including area code), and e-mail address. You will also receive a message telling you that you are eligible to enter Sweepstakes. If you receive a message telling you that you are not an Instant Win prize winner, you still have an opportunity to enter Sweepstakes portion of Promotion. When you enter Sweepstakes portion of Promotion, you will be asked to select which prize you would like to win should you be chosen as a Sweepstakes winner. California residents are not eligible for Sweepstakes portion of Promotion.

By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of the judges, which will be final and binding in all matters relating to Promotion. All entries for Phase I of Sweepstakes must be submitted by 11:59 p.m. ET on 5/30/11. If you wish to enter Phase II of Sweepstakes, you may submit codes beginning at 12:01 a.m. on 5/31/11; submission ends at 11:59 p.m. ET on 9/30/11 (late mail-in entries, as described above, will be automatically entered by Sponsor). Winners of Sweepstakes prizes in Phase I are not eligible to win Sweepstakes prizes in Phase II. By submitting an entry, entrants are not automatically entered into both Instant Win and Sweepstakes. Except for residents of New Jersey and Texas, potential entrants will initially be directed to Instant Win. Once you have entered your Entry Code, you will receive a message telling you whether or not you are an Instant Win prize winner. You will then be asked if you wish to enter Sweepstakes. Residents of New Jersey and Texas will be automatically directed to Sweepstakes. You may enter as often as you wish, but you must use a different Entry Code each time. No automated devices, bots, and/or other programs and/or software are permitted for online Entry Code requests. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of prizes will require a street address (no P.O. Boxes) located within the 50 United States (except those states where Promotion is prohibited) or the District of Columbia. Sponsor is not responsible for lost, late, illegible, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor. By entering Promotion, entrants fully and unconditionally agree to be bound by these rules and the decisions of Sponsor and the judges, which will be final and binding in all matters relating to Promotion.

4. ELIGIBILITY

Promotion is void wherever taxed, restricted, or prohibited by law. The following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate households (whether related or not) are not eligible for participation: employees, officers, and directors of Sponsor and its parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotion agencies. All federal, state, and local laws and regulations apply.

(a) Instant Win: The Instant Win portion of this Promotion is open only to legal residents of the 50 United States (except New Jersey and Texas) and the District of Columbia who are 21 or older at time of entry. California residents are only eligible for Instant Win prizes with a value of $3 or less (music downloads). The Instant Win portion of this Promotion may only be entered in or from the United States (excluding New Jersey and Texas) and the District of Columbia, and entries originating from New Jersey, Texas, or other jurisdictions outside the United States are not eligible. You are not authorized to participate in the Instant Win portion of this Promotion if you reside in New Jersey, Texas, or outside the United States.

(b) Sweepstakes: The Sweepstakes portion of this Promotion is open only to legal residents of the 50 United States (except California) and the District of Columbia who are 21 or older at time of entry. You are not authorized to participate in Sweepstakes portion of this Promotion if you reside in California or outside the United States.

5. PRIZES

No part of any prize includes any beer or other alcoholic beverages. Prizes are awarded "as is," with no warranty or guarantee, either expressed or implied, by Sponsor. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value. In no event will Sponsor be obligated to award more prizes than the number of prizes stated in these Official Rules. If for any reason whatsoever Sponsor determines, in its sole discretion, that Promotion is no longer capable of running as intended by these Official Rules, Sponsor may, at its sole discretion, cancel, suspend, or modify Promotion in whole or in part.

(a) Instant Win Prizes: Instant Win prizes will be awarded daily. There are a total of 38,473 Instant Win prizes, as described below:

  • One hundred ninety (190) Heineken Fender® guitars. Approximate retail value (ARV) of each: $199.99.
  • Four thousand nine hundred fifty (4,950) Heineken mini-speakers. ARV of each: $12.
  • Thirty-three thousand three hundred thirty-three (33,333) Universal Music Group music downloads, three (3) songs per download. ARV of each: $2.97.

Total ARV of all Instant Win prizes: $186,249.61.

(b) Sweepstakes Prizes: Potential winners will be selected in two (2) random drawings from all fully completed, eligible Sweepstakes entries by market. Market breakdowns are as follows ? Market A: District of Columbia and all states EXCEPT California, New Jersey, and Texas. Market B: New Jersey and Texas. Odds of winning depend on the number of eligible entries received for the drawing by each market. The total pool of Sweepstakes prizes is as follows and will be awarded by market, as described below.

  • International Music Experiences. Two (2) prize winners will each receive an International VIP Music Experience to a music venue located outside the United States. Each prize includes economy coach airfare for winner and guest to destination from the gateway airport nearest winner’s residence, five (5) nights’ hotel accommodations for two (2) (one room, double occupancy), $800 spending money, and VIP Access to the music event. ARV of each: $7,650.
  • Domestic Music Experiences. Fourteen (14) winners will each win a VIP Music Experience at a participating music event in the United States. Each prize includes economy coach airfare for winner and guest to destination from the gateway airport nearest winner’s residence, hotel accommodations for two (2) or three (3) nights (depending on the Music Experience) for two (2) (one room, double occupancy), $250 to $500 spending money (depending on the Music Experience), and two (2) tickets and VIP Access Passes to the music event. ARV of each Domestic Music Experience will vary, depending on the venue and the number of tickets received. Average ARV of each: $3,700.
  • Fender Experiences. Four (4) prize winners will each receive a Fender Experience, consisting of the opportunity to design his/her own guitar, which Fender will then build for each winner based on his/her specifications. ARV of each: $2,400. Total ARV of all Sweepstakes Prizes: $76,700.00. Total ARV of all prizes (sweepstakes and instant win): $262,949.61. Sponsor makes no warranties with regard to any prize. Winners are responsible for all taxes due on prizes.

Once event tickets are issued, they cannot be exchanged for other tickets or merchandise. Other terms and conditions may apply to event tickets and venues. Tickets to a particular event are not guaranteed. Some blackout dates may apply. In those cases where travel is involved, exact transportation and accommodation details, dates, times, and terms to be determined at the sole discretion of Sponsor. If any Domestic Music Experience prize winner resides within 200 miles of the location of a Music Experience, round-trip ground transportation from winner’s residence to the venue may be substituted for air transportation at Sponsor’s sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability. Blackout dates and other restrictions may apply. All travel must take place by the date specified by Sponsor or prize will be forfeited. Travel is subject to the terms and conditions set forth in these Official Rules and those set forth by Sponsor’s airline carrier of choice, as detailed in the passenger ticket contract. All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prizes above, including, but not limited to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service charges, or facility charges, personal charges at lodging, security fees, taxes, or other expenses, are the sole responsibility of winner. Guest must be twenty-one (21) years of age or older as of the date of departure and must travel on the same itinerary and at the same time as winner. Travel must be round-trip. Winner and guest are solely responsible for obtaining any required travel documents, including a valid passport where applicable, and travel insurance. Winner and guest must execute an Affidavit of Eligibility and a Liability/Publicity release prior to issuance of tickets. Travel restrictions, conditions, and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers, or certificates.

(i) Phase I Sweepstakes Prizes (4/28/11 through 5/30/11)

  • Market A (District of Columbia and all states EXCEPT California, New Jersey, and Texas). The following prizes will be awarded in Market A during Phase I: one (1) Custom Fender Experience, two (2) International Music Experiences, and six (6) Domestic Music Experiences, as described above.
  • Market B (New Jersey and Texas). The following prizes will be awarded in Market B during Phase I: one (1) Custom Fender Experience, one (1) Domestic Music Experience, five (5) Heineken-branded Fender guitars, and twenty-five (25) Heineken mini-speakers.

(ii) Phase II Sweepstakes Prizes (5/31/11 through 9/30/11)

  • Market A (District of Columbia and all states EXCEPT California, New Jersey, and Texas). The following prizes will be awarded in Market A during Phase II: one (1) Custom Fender Experience and five (5) Domestic Music Experiences, as described above.
  • Market B (New Jersey and Texas). The following prizes will be awarded in Market B during Phase II: one (1) Custom Fender Experience, two (2) Domestic Music Experiences, five (5) Heineken-branded Fender guitars, and twenty-five (25) Heineken mini-speakers, as described above.

All expenses incurred as a result of seeking or winning a prize are the sole responsibility of winner, and all taxes, fees, and surcharges on prize are the sole responsibility of winner. In addition to prize awarded to winners of a prize with a retail value in excess of $600, winner will also receive a single cash payment in the form of a corporate check that is intended to assist with any federal, state, or other tax obligations related to the prize ("Tax Gross-Up Payment"). The amount of the Tax Gross-Up Payment will be computed based upon the actual retail value of each prize, which may vary, depending on the destination and distance from winner’s place of residence and assuming that prize winner’s combined tax rate for all federal, state, and other tax obligations related to such prize is 34%. The Tax Gross-Up Payment may not be sufficient to cover winner’s entire tax liability related to winning prize, depending on winner’s tax bracket, state of residence, etc. Winner’s reportable winnings and the Tax Gross-Up Payment will be included on winner’s 2011 Form 1099-MISC. Sponsor will comply with all tax reporting requirements.

6. ODDS OF WINNING

(a) Instant Win: Odds of winning Instant Win prize depend on the number of eligible Instant Win entries divided by the number of prizes available (approximately 1/3).

(b) Sweepstakes: Odds of winning are dependent on the number of eligible entries received for each phase of Sweepstakes.

7. WINNER SELECTION, NOTIFICATION, AND VERIFICATION

(a) Instant Win: Instant Win prize winners will be selected at random and notified immediately after entering their Entry Code whether or not they are an Instant Win prize winner. If you are a potential winner, you will receive a message stating that you have won an Instant Win prize. The message will appear on the Web site. Please note that you are not officially a winner until your eligibility has been verified and you have fully complied with these Official Rules.

(b) Sweepstakes: Potential winners in Sweepstakes portion of Promotion will be selected in two (2) random drawings of all eligible entries received. Drawing for Phase I of Sweepstakes will be held on or about 6/1/11. Drawing for Phase II of Sweepstakes will be held on or about 10/18/11. Drawings will be conducted by Sponsor or Sponsor’s agent, and all decisions are final. Potential winners will be contacted by telephone or e-mail. There will be two (2) attempts made before the prize is forfeited. All winners will be required to sign and return, where legal, an Affidavit of Eligibility and a Liability/Publicity Release within three (3) days of prize notification. No winner will be an official Sweepstakes winner until his/her Affidavit of Eligibility and Liability/Publicity Release have been returned and eligibility has been formally verified by Sponsor.

(c) Qualification as Winner: If any winner fails to comply with these Official Rules and/or to submit the required documentation within the designated time period, he/she will be automatically disqualified. If any winner cannot be contacted within three (3) calendar days of first notification attempt, if any prize or prize notification is returned as undeliverable, if any winner rejects his/her prize, or in the event of non-compliance with these Official Rules, such prize will be forfeited. In the event any prize is forfeited for any reason, Sponsor may, at its sole discretion, select an alternate winner from all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given. Limit one (1) Sweepstakes prize per person or household.

8. CONDITIONS

All federal, state, and local taxes are the sole responsibility of winner. Participation in Promotion and acceptance of prize constitutes winner’s and guest’s (where applicable) permission for Sponsor or its agents to photograph, film, and record each winner and guest (where applicable), and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by him/her regarding Promotion or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, winners, and guests (where applicable) agree to release and hold harmless Sponsor and Live Nation Worldwide, Inc., their advertising and promotion agencies, and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in Promotion, or possession, acceptance, and/or use or misuse of prize or participation in any Promotion-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, or substitutions or omissions whatsoever by any transportation companies or any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of Promotion prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to baggage. Entrants who do not comply with these Official Rules or attempt to interfere with this Promotion in any way shall be disqualified. No purchase or sales presentation is required in order to participate. A purchase does not increase odds of winning.

9. ADDITIONAL TERMS

In case of a dispute as to the identity of any mobile device entrant, an entry will be declared as made by the authorized account holder of the wireless device used for entry. Internet entries will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. The "authorized account holder" is deemed to be the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide Sponsor with proof that he/she is the authorized account holder of the e-mail address associated with the winning entry. If for any reason Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries or Entry Code requests, fraud, technical failure, human error, or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any Web site, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading any materials in Promotion. Sponsor and its agents are not responsible for printing, distribution, or production errors and may rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability in their sole discretion. Attempts to reuse or reenter any Entry Code will be void. Entry Codes that are not verified or recognized as valid by Sponsor or that are deemed as previously entered and used will be void and not eligible to win a prize, even if Promotion should so indicate. Anti-fraud detection devices may be used for verification purposes.

Caution: Any attempt by an entrant to deliberately damage any Web site or undermine the legitimate operation of Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

10. USE OF DATA

Sponsor will be collecting personal data about entrants online, in accordance with its privacy policy. Please review Sponsor’s privacy policy at http://www.heinekenusa.com. By participating in Promotion, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s privacy policy.

11. LIST OF WINNERS

To obtain a list of winners, send a self-addressed, stamped envelope with sufficient postage to Inmar Sweepstakes Center, Attention: Heineken VIP Access Sweepstakes, Winners List Request Program: HKNVIPSWWL, P.O. Box 426010, Del Rio, TX 78842-6010. All requests for a list of winners must be postmarked by 10/31/11 and received by 11/15/11.

12. SPONSOR: Heineken USA Inc., White Plains, NY.

Visit EnjoyHeinekenResponsibly.com
©2011 Heineken USA Inc., White Plains, NY

Your Music Your Choice Promotion - Terms & Conditions

HEINEKEN YOUR MUSIC YOUR CHOICE SWEEPSTAKES

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING. THIS SWEEPSTAKES IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

THIS SWEEPSTAKES is open only to legal residents of the fifty United States and the District of Columbia (except California) who are 21 years of age or older as of date of entry.

1. ENTRY PERIOD:

The Sweepstakes begins at 12:01 a.m. ET on September 1, 2011 and ends at 12:59 p.m. ET on October 14, 2011.

2. HOW TO ENTER THE SWEEPSTAKES:

There are two (2) ways to enter the Sweepstakes: (a) Web Entry: To submit an internet entry for free, visit www.heineken.com (“Website”) and follow the on-screen entry instructions to enter one (1) entry into the Sweepstakes. You must fully complete the registration, including your first and last names, date of birth, street address (No P. O. Boxes), city, state and zip code and e-mail address. Normal time rates, if any, charged by Internet service provider will apply, or (b) Via mobile phone: Enter via your mobile phone by texting “music” to 68255, and follow the prompts. Not responsible for misdirected, garbled, lost or late returns. Certain other restrictions may apply. Standard carrier’s messaging rates apply. Other charges may also apply. By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of the judges, which will be final and binding in all matters relating to the Sweepstakes. All entries must be submitted by 12:59 p.m. ET on October 14, 2011. By submitting an entry, entrants are automatically entered into the Sweepstakes except as noted above and in the Eligibility Section below. Entrants are limited to one (1) entry per day in the Sweepstakes during the Entry Period, whether by web entry or text entry or any combination of text and/or Web Entry. No automated devices, bots and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Heineken USA Inc. (“Sponsor”) and will not be acknowledged or returned. Delivery of prizes will require a street address (no P.O. Boxes) located within one of the states listed above or the District of Columbia. Sponsor is not responsible for lost, late, illegible, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor. By entering the Sweepstakes, entrants fully and unconditionally agree to be bound by these rules and the decisions of Sponsor and the judges, which will be final and binding in all matters relating to the Sweepstakes.

3. ELIGIBILITY

This sweepstakes is open only to legal residents of the fifty United States (except California) and the District of Columbia who are 21 or older at time of entry. Sweepstakes is void where taxed, restricted or prohibited by law.

Also, the following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate households (whether related or not) are not eligible for participation: Employees, officers and directors of Sponsor and its parent, subsidiary and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors and importers, alcoholic beverage retailers and Sponsor’s advertising and promotion agencies. All federal, state and local regulations apply. All federal, state and local laws and regulations apply.

4. PRIZES:

No part of any prize includes any beer or other alcoholic beverages. Prizes are awarded “as is” with no warranty or guarantee, either expressed or implied by Sponsor. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value. All taxes, fees and surcharges on prizes are the sole responsibility of winner.

There are three (3) prizes as described below. Prizes will be awarded as follows: the first winner drawn will get his/her choice of the three different prizes. The second winner drawn will get his/her choice of the two remaining prizes. The third winner drawn will receive the prize remaining after the first two prizes have been awarded.

Trip to the Latin Grammys in Las Vegas in November 2011 for two, including round-trip economy coach air fare from major airport nearest winner’s residence, 1 night’s accommodations for two (one room, double occupancy, and $200.00 cash. (ARV: $2800.00). All travel must be completed by December 1, 2011.

Trip to the Ultimate Hip-Hop CD Release Party for two from available inventory (exact date and location TBD), including round-trip economy coach air fare from major airport nearest winner’s residence, one night’s hotel accommodations for two (one room, double occupancy.), and $200.00 cash. (ARV: $2800.00). All travel must be completed by March 1, 2012.

Trip to Ultra Music Festival in Miami in March 2012 for two, including round-trip economy coach air fare from major airport nearest winner’s residence, one night’s hotel accommodations for two (one room, double occupancy, and $200.00 cash. (ARV: $2800.00). All travel must be completed by April 1, 2012.

ARV all prizes: $8400.00.

Exact transportation and accommodation details, dates, times and terms to be determined at the sole discretion of Sponsor. No refund or compensation will be made in the event of the cancellation or delay of any flight. If winner resides within one hundred (100) miles of location of prize, Sponsor reserves the right to substitute ground transportation in lieu of air travel. Travel and accommodations are subject to availability. Additional blackout dates and other restrictions may apply. All travel must be completed by the dates specified above, or prize will be forfeited. Each winner must specify desired return flight date prior to ticket booking. Once travel is booked, any penalties incurred as a result of changes to flights, are sole responsibility of winner. Travel is subject to the terms and conditions set forth in this Sweepstakes, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prize above, including but not limited to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses are the sole responsibility of winner. Travel companions must be twenty-one (21) years of age or older as of the date of departure and must travel on same itinerary and at the same time as the winner. Travel must be round trip. Winner and travel companions are solely responsible for obtaining any required travel documents and travel insurance. Winner and travel companions must execute liability/publicity releases prior to issuance of tickets. Travel restrictions, conditions and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Sponsor is not responsible for any penalty charges incurred as a result of changes to tickets that have been issued. Any such penalties incurred are the sole responsibility of winner.

All taxes, fees and surcharges on any prize are the sole responsibility of the winner of the prize. Winners’ reportable winnings will be included on the Grand Prize Winner’s 2011 W-2 and will be subject to withholding as required by law. Sponsor will comply with all tax reporting requirements, including a Form 1099-MISC issued to Grand Prize Winners.

5. ODDS OF WINNING:

Odds of winning are dependent upon the number of eligible entries received

6. WINNER SELECTION, NOTIFICATION AND VERIFICATION:

Potential winners will be selected in a random drawing of all eligible entries received, to be held on or about October 19, 2011. Drawing will be conducted by Sponsor or Sponsor’s authorized agent, and all decisions are final. Potential winners will be contacted by phone or e-mail on or about October 21, 2011. Please note that you are not a winner until your eligibility has been verified and you have fully complied with these Rules.

All winners will be required to sign and return, where legal, an Affidavit of Eligibility and Liability and Publicity Release within two (2) business days of prize notification. No winner will be an official sweepstakes winner until his/her eligibility, liability and publicity release has been returned and eligibility has been formally verified by sponsor. If any winner fails to comply with the Official Rules and/or to submit the required documentation within the designated time period, he/she will automatically be disqualified and the prize will be awarded to an alternate winner. If any winner cannot be contacted within two (2) business days of first notification attempt, if any prize or prize notification is returned as undeliverable, if any winner rejects his/her prize or in the event of non-compliance with these Official rules, such prize will be forfeited and an alternate winner will be selected from all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given. Limit one prize per person or household.

7. CONDITIONS:

All federal, state and local taxes are the sole responsibility of winner. Participation in the Sweepstakes and acceptance of a prize constitutes winner’s and guest’s (where applicable) permission for Sponsor or its agents to photograph, film and record each winner, and to use his/her name, address (city and state), likeness, photograph, voice, biographical information and/or any statements made by him/her regarding the Sweepstakes or Sponsor for purposes of trade, publicity or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, winners and guests agree to release and hold harmless Sponsor, its advertising and promotion agencies and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in the Sweepstakes, or possession, acceptance and/or use or misuse of prize or participation in any Sweepstakes-related activity, including but not limited to any claims based on publicity rights, defamation or invasion of privacy and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or omissions whatsoever by any transportation companies or any other persons providing any services to winner including any results thereof such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Sweepstakes prize cannot be awarded due to acts of god, acts of war, natural disasters, weather or acts of terrorism. Sponsor shall not be liable for any loss or damage to baggage. Entrants who do not comply with these Official rules, or attempt to interfere with this Sweepstakes in any way shall be disqualified. There is no purchase or sales presentation required to participate. A purchase does not increase odds of winning.

8. ADDITIONAL TERMS:

In case of dispute as to the identity of any SMS entrant, an entry will be declared as made by the authorized account holder of the wireless phone used for entry. In the event of a dispute, entries made by Internet will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry. If for any reason the Sweepstakes is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries or Entry Code requests (if applicable), fraud, technical failure, human error or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right in its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Sweepstakes. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to or resulting from participation or downloading any materials in the Sweepstakes. If by a reason of a printing, computer or other error, more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes will be awarded. Anti-fraud detection devices may be used for verification purposes.

Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

9. USE OF DATA:

Sponsor will be collecting personal data about entrants online, in accordance with its privacy policy. Please review the Sponsor’s privacy policy at http://heinekenusa.com/Privacypolicy.aspx. By participating in the Sweepstakes, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s privacy policy.

10. LIST OF WINNERS

To obtain a list of winners, send a self-addressed, stamped envelope with sufficient postage to Inmar Sweepstakes Center, Attn: Heineken Your Music, Your Choice Sweepstakes Winner’s List Request 869 Confederate Avenue SE, Atlanta, GA 30312. All requests must be postmarked by November 30, 2011 and received by December 5, 2011.

11. SPONSOR: Heineken USA Inc., White Plains, NY.

©2010 HEINEKEN® Lager Beer and HEINEKEN® LIGHT Lager Beer, Heineken USA Inc., White Plains, NY Visit www.EnjoyHeinekenResponsibly.com

Heineken-Champions

 

HEINEKEN “VOTE FOR YOUR FAVORITE CITY” CONTEST AND SWEEPSTAKES RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. Purchasing a product will not improve your chances of winning.

THIS PROMOTION IS OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND D.C. WHO ARE 21 YEARS OR OLDER AS OF DATE OF ENTRY. THIS PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES. VOID WHEREVER PROHIBITED OR RESTRICTED.

The promotion consists of two (2) parts: (a) a photo/voting contest (“Contest”), and (b) a random chance sweepstakes drawing (“Sweepstakes”), (collectively the “Promotion”).

 
1.         ENTRY PERIOD: The Photo/Voting Contest begins at 12:00:01 a.m. ET on 2/18/13 and ends at 11:59 PM ET on 4/15/13. The deadline for submission of votes may be extended at Sponsor’s sole discretion; if so extended, notification of such change and the revised deadline will be posted of www.facebook.com/heineken. The random draw Sweepstakes will take place within seven (7) days after the winning cities have been determined by popular vote by noon on 4/15/13, or any extended voting deadline as determined by sponsor.

2.         HOW TO ENTER:
To participate and vote for your favorite U.S. city, download the free Heineken Champion’s mobile application from the itunes or google play store. You must be 21 or older to download the app. You may also participate and vote without using the app by going to Heineken’s facebook tab located at www.facebook.com/heineken. To vote in the Contest, you must submit an original photograph taken by you by using the app or via Facebook, and upon submission designate the city where you want the Heineken UCL Final viewing event to occur. There are two ways to select a city: You may either designate your city of choice, or, if voting via the app, you may choose not to select a city and instead allow the app to select a city for you based on your geographical location at the time of your vote (the city closest to your physical location at the time of submission will be selected.) Note: You must allow the app to know your location for this feature to function. You may submit up to three (3) photos per day per e-mail address, one photo per digital engagement. Please be aware that standard carrier data charges may apply if you vote using the app while connected to your carrier’s network. To not incur data charges, you should vote only when connected to a Wi-Fi network. Anyone who submitted one or more votes for either of the two (2) cities that get the highest overall vote totals will then be entered into a random drawing for a chance to win guaranteed entrance to the UCL Final viewing event sponsored by Heineken in each of the two winning cities. Results of the voting will be updated daily on Heineken’s Facebook page. This Promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. You are providing your information to Heineken USA Inc. (“Sponsor”).

Your photograph can be of something special about your favorite city, or a picture of you and/or friends celebrating a special occasion and enjoying your favorite beverage. Photographs that show excess consumption of alcoholic beverages, depict engagement in dangerous activities, or which are not in good taste will not be accepted, and the entry will automatically be void. By entering one or more photographs in the Contest you warrant and represent that the photographs submitted (a) were taken by you and are your original work; (b) do not incorporate or include anything that would require the consent of any third party, including no persons who have not provided their written consent to be included, or no third party (non-Heineken) trademarks; (c) do not violate any copyright, trademark, publicity right, privacy right, or any other right of any third party, and (d) do not violate these Official Rules including the usage guidelines found herein.

Any use of profanity, nudity, racism or sexual content, or any other entry that the judges determine in their sole discretion to be contrary to Heineken’s advertising code or disparaging of Heineken and its brands, will result in automatic disqualification. No Photo may disparage any person or brand competitive to Heineken.

Be sure to include all information requested as only fully completed entries are eligible. Once submitted, an entry cannot be deleted, canceled or modified. Limit three (3) entries per person/e-mail address per day. Each submission or e-mail with a photo attached will count as an entry into the “vote for your favorite city” portion of the Promotion. By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of Sponsor, which will be final and binding in all matters relating to the Promotion. No automated entry devices, bots and/or other programs and/or software are permitted for entry. Delivery of prizes will require a street address (no P.O. Boxes) located within the United States. Sponsor is not responsible for lost, late, illegible, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human or electronic. Proof of submission will not be deemed to be proof of receipt by Sponsor.

Multiple voters are not permitted to share the same email address. Any attempt by any voter to submit more than the stated number of votes by use of multiple/different email addresses, identities or any other method will void all of that person’s votes. The use of robotic or automatic devices for voting is prohibited, and Sponsor reserves the right to nullify any and all such votes and to disqualify from voting the responsible individual. Entrants are prohibited from obtaining votes by any fraudulent or inappropriate means, including offering prizes or other inducements to members of public, as determined by Sponsor, in its sole discretion and Sponsor reserves the right to nullify any and all such votes.

Entrants are prohibited from (a) tampering or attempting to tamper with the entry process or the operation of the Contest or any Sponsor or Contest-related Web Site; (b) acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person; (c) engaging in fraud, dishonesty, vote-farming or illegal activity; (d) attempting to deliberately damage or corrupt or otherwise attempting to undermine the legitimate operation of the Promotion, and/or Sponsor’s business operations, including without limitation by cheating, hacking, deception, and/or other unfair practices, including but not limited to using automated entry programs and/or devices; and/or (e) colluding to alter the results of the Contest.

By submitting a valid entry, you grant to Sponsor the right to display or otherwise use your photographs for purposes of the Contest only, and grant Sponsor an irrevocable, non-exclusive, perpetual, worldwide, royalty-free license right and license to use, display, reproduce, publish, distribute, make derivative works of and otherwise commercially and non-commercially exploit the winning photographs.

3.         ELIGIBILITY:

The promotion is open only to legal U.S. residents of the fifty United States and the District of Columbia who are 21 or older at time of entry. Void wherever taxed, restricted or prohibited by law.

The following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate households (whether related or not) are not eligible for participation: Employees, officers and directors of Sponsor and its parent, subsidiary and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors and importers, alcoholic beverage retailers and Sponsor’s advertising and promotion agencies. All federal, state and local regulations apply. Entries originating in any jurisdiction other than the fifty United States or the District of Columbia are not eligible. All federal, state and local laws and regulations apply.

4.         PRIZES:

All entrants who voted for a winning city will be entered into a random drawing for a chance to win a VIP experience at a Heineken-sponsored music event to be held in that city. Five hundred (500) sets of two tickets each will be awarded. Each VIP experience will include tickets for two for guaranteed admission to the event,

Total ARV of all sweepstakes prizes: No value. This is an event open to the public.

Sponsor makes no warranties with regard to any prize. No substitutions of any prize allowed by winner, but Sponsor reserves the right to substitute a prize of equal or greater value due to prize unavailability. Prizes are not transferable and are not redeemable for cash. No alcohol is included as part of any prize. Please note that winners’ guests must be at least 21 years of age.

All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prize above, including but not limited to, ground transportation, meals, incidentals, gratuities, or other expenses are the sole responsibility of winner.

 
 

5.         CONTEST AND SWEEPSTAKES WINNER SELECTION CRITERIA:

Contest Winners

The votes for each city will be tabulated in real time on Heineken’s Facebook page at www.facebook.com/Heineken.

Once it has been determined which two cities received the most votes, everyone who voted for the winning cities will be entered into a random sweepstakes drawing to be held within seven (7) days of the final date set for voting. Five hundred (500) winners will be selected from among all those who voted for each winning city, for a total of one thousand (1,000) winners (500 winners per city).

Sweepstakes winners will be notified by e-mail within two (2) days after voting ends. If any winner cannot be reached within two (2) calendar days of first notification attempt, if any prize or prize notification is returned as undeliverable, if any winner rejects his/her prize or in the event of non-compliance with these Official rules, such prize will automatically be forfeited. Substitute winners may be selected if time permits.

No potential winner will be an official winner until his/her eligibility, liability and publicity release has been returned and eligibility has been formally verified by Sponsor. If any winner fails to comply with the Official Rules and/or to submit the required documentation within the designated time period, he/she will automatically be disqualified and the prize will be awarded to an alternate winner as outlined above. Upon forfeiture of prize, no compensation will be given.

6.         CONDITIONS:

Participation in Promotion and/or acceptance of prize constitutes winner’s permission for Sponsor or its agents to photograph, film and record each winner, and to use his/her name, address (city and state), likeness, photograph, voice, biographical information and/or any statements made by him/her regarding the Promotion or Sponsor for purposes of trade, publicity or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, winner(s) and guest(s) acknowledge and agree that this Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook and agree to release and hold harmless Facebook, Sponsor, its advertising and promotion agencies, the independent judging panel, and each of their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in Promotion, or possession, acceptance and/or use or misuse of prize or participation in any Promotion-related activity, including but not limited to any claims based on publicity rights, defamation or invasion of privacy and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or omissions whatsoever by any transportation companies or any other persons providing any services to winner including any results thereof such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Promotion prize cannot be awarded due to acts of god, acts of war, natural disasters, weather or acts of terrorism.  Entrants who do not comply with these Official rules, or attempt to interfere with this Promotion in any way shall be disqualified. There is no purchase or sales presentation required to participate. A purchase does not increase odds of winning.

7.         ADDITIONAL TERMS:

In the event of a dispute, entries made by Internet will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry. If for any reason the Promotion or any aspect of the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right in its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Contest. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to or resulting from participation or downloading any materials in the Promotion. In no instance will more than the stated number of prizes in these Official Rules be awarded. Anti-fraud detection devices may be used for verification purposes.

Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Contest may be a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

8.         USE OF DATA: Heineken USA will be collecting personal data about entrants online, in accordance with its privacy policy.  Please review the Heineken USA’s privacy policy at http:// www.heineken.com/us/disclaimer.aspx. By participating in the Promotion, entrants hereby agree to Heineken USA’s collection and usage of their personal information and acknowledge that they have read and accepted Heineken USA’s privacy policy. You are providing your information to Heineken USA Inc. and not to Facebook.

9.         WINNER’S LIST:

For a list of winners, send a request to support@heinekenpromo.com. All requests for a winners list must be postmarked by 4/20/13 and received by 5/1/13.

10.       SPONSOR: Heineken USA Inc., New York, NY is the sole sponsor of this Promotion.

Enjoy Heineken and Heineken Light Responsibly.  Please visit www.heineken.com

Brewed in Holland. ©2013 HEINEKEN® Lager Beer, HEINEKEN PREMIUM LIGHT® Lager Beer, Heineken USA Inc., New York, NY.

 

 

 

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