Enjoy Heineken® Responsibly
Enjoy Heineken® Responsibly
“Enjoy Heineken® Responsibly” is our commitment to encourage the enjoyment of beer, responsibly and in moderation.
“Enjoy Heineken® Responsibly” is our commitment to encourage the enjoyment of beer, responsibly and in moderation.
As an industry leader with a global business, Heineken® has an active role to play in promoting responsible and moderate consumption. We have made a commitment to make moderate consumption aspirational through the Heineken® brand and our ongoing pledge is to spend at least 10% of our marketing budget on Responsible Consumption campaigns.
All of our primary and secondary packaging, as well as communication materials and merchandise at the point of consumption, include the Enjoy Heineken® Responsibly logo. This means the Enjoy Heineken® Responsibly message is on hundreds of millions of bottles, cans, trays, beer mats… wherever you can enjoy a refreshing Heineken®.
We partner with the world’s most exciting sporting and music events, and we use the reach of our global sponsorships with UEFA, Formula 1 and Formula E to speak to millions of consumers around the world with our moderation message.
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It's when you feel like a great driver, you shouldn't drive.
Heineken® is proud to launch its new ‘When You Drive, Never Drink’ campaign to address the issue of overconfidence when drinking alcohol. With the help of McLaren F1 Driver Daniel Ricciardo and we want to empower consumers to make the right choice to never drive if they’ve had anything to drink.
#WhenYouDrinkNeverDrive #WhenYouDriveNever Drink #HeinekenF1
Feel and enjoy wherever you are a true touch of class with a cold can of Heineken 0.0
We have a dedicated page on our company website regarding drinking responsibly and the potential health effects of alcohol consumption, which can be found here Alcohol and health | The HEINEKEN Company
