As a global brewer, we believe that if you are going to drink beer, always drink in moderation at the right time, in the right place and for the right reasons. There are also situations when you should not drink alcohol, even though government legislation or guidelines may permit limited consumption.
Many individual Governments and health authorities give daily or weekly guidelines on the number of alcohol units that can be consumed. In some of our markets, we include these guidelines on our product labels.
There are clear health and behavioural risks associated with consuming too much alcohol either over time or on single occasions.
Cultural attitudes, religious beliefs and legislation can all influence drinking behaviour, but ultimately people decide for themselves whether to drink or not and how and how much to drink.
If people consume alcohol inappropriately, they become a potential danger to themselves and others.