It’s been 140 years since Heineken has been able to call itself a microbrewer. And while we’re proud that 25 million Heineken’s are served each day across 192 countries, we’ve never forgotten that the quality is measured not in the size of our brand but in the purity of our beer. Even as we continue to open up to new worlds, Gerard’s uncompromised drive for quality and perfection still lives on in the Heineken family. Cheers!
How passion, innovation, family dynamics, and a little thing called A-Yeast led the Heineken family to create the world’s most international premium beer.Discover our history
Book a tour to discover how a small Amsterdam brewery went on to become the world’s favourite beer. From our heritage and brewing process, to our sponsorships and what it takes to serve a star. Ending in style: with a beer… or 2!Experience Heineken