It’s been 140 years since Heineken has been able to call itself a microbrewer. And while we’re proud that 25 million Heineken’s are served each day across 192 countries, we’ve never forgotten that the quality is measured not in the size of our brand but in the purity of our beer. Even as we continue to open up to new worlds, Gerard’s uncompromised drive for quality and perfection still lives on in the Heineken family. Cheers!
How passion, innovation, family dynamics, and a little thing called A-Yeast led the Heineken family to create the world’s most international premium beer.History
Brewed to be the best since 1873. Made the same way ever since. But that’s not all you need to know about Heineken. There’s more behind the star.Brewing beer
Business has a big role to play in being a positive force for change. For us, this is what being a sustainable company is all about.Discover how
Book a tour to discover how a small Amsterdam brewery went on to become the world’s favourite beer. From our heritage and brewing process, to our sponsorships and what it takes to serve a star. Ending in style: with a beer… or 2!Heineken Experience