People had been missing a lot of things in 2020. And, as Official Partners, Heineken® celebrated the fact that UEFA EURO 2020™ would be the first time in a while we could all finally come together… to be rivals again! Because the one thing that hadn’t changed is that every match with our European cousins is a derby. You’re not just playing for a trophy. You’re playing for the next four years of bragging rights. So we asked people to celebrate like we’ve always done, with cheers and Heineken!
We asked fans to join the rivalry and showcase their football knowledge to win amazing prizes! All they had to do was simply choose any player before the game (even a player from a rival team) which we would call the Star of the Match for their chance to win!
