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Full Official Rules

Heineken® x SAIL Amsterdam 2025 Sweepstakes

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING.

 

  1. SPONSOR

The Sponsor is Heineken Brouwerijen B.V., located at Tweede Weteringplantsoen 21, 1017 ZD Amsterdam, the Netherlands (“Heineken”).  

 

  1. ELIGIBILITY

The Sweepstakes is open only to anyone who is at least 21 years of age or the minimum legal drinking age in their country, whichever is higher (“entrants”).

By entering the Sweepstakes, you will be deemed to have read and agreed to these Official Rules of the Sweepstakes.

Employees and/or relatives of employees of the Sponsor, its associated companies and any agents connected to the Sweepstakes are not eligible to enter the Sweepstakes and/or win any prizes.

The Sweepstakes is free to enter, and no purchase is necessary.

 

  1. START/END DATES

The Sweepstakes will take place online.

The Sweepstakes begins at 12:01 a.m. Eastern Time (ET) on 1 February 2025 and ends at 11:59 p.m. ET on 30 June 2025 (the “Closing Date”).

All entries received after the Closing Date are automatically disqualified.

 

  1. HOW TO ENTER

To enter, take a selfie on board your cruise with a Heineken® SAIL Limited Edition can. Then, scan the QR code on the Heineken® SAIL Limited Edition can or applicable point-of-sale materials using your mobile device’s camera, or visit the Heineken® x SAIL Amsterdam 2025 Sweepstakes website at https://www.heineken.com/global/en/cruise. Upload your selfie and follow the on-screen entry instructions.

By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of the Sponsor and its appointed agents, which will be final and binding in all matters relating to the Sweepstakes.

Limit is one (1) entry per person. Any entry submitted on behalf of another individual or using another individual’s information, providing any incorrect, inaccurate, fake or false information during registration, or attempting to submit more than the allowable number of entries by using alternate names, emails, addresses, or other method shall result in all such entries being disqualified.

 

  1. PRIZE

All prize details are at the Sponsor’s sole discretion. Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages.

Prizes are not transferable or redeemable for cash. No substitutions of prizes by the winner are allowed, but the Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.

One (1) prize will be awarded.

The prize consists of:

  • a trip for two (2) people (winner and one guest, age 21 or older) to Amsterdam, The Netherlands to visit SAIL Amsterdam 2025 including round trip airfare (economy class) for two (2) people from the Sponsor designated airport servicing the winner’s residential home area to the Sponsor’s designated airport servicing Amsterdam, The Netherlands;
  • hotel accommodations for two (2) people—one room, double occupancy—for two (2) nights at the Sponsor’s designated hotel in Amsterdam, The Netherlands;
  • Visit to the SAIL Tour on 20 August 2025;
  • VIP trip to the Heineken Experience in Amsterdam, The Netherlands;
  • Amsterdam Canal tour.

The total approximate retail value (ARV) of the prize is $5,000.

Exact transportation and accommodation details, dates, times, and terms to be determined by the Sponsor.

Travel and accommodations are subject to availability. All travel must be completed by date determined by the Sponsor, at its sole discretion, or prize will be forfeited.

Once travel is booked, any penalties incurred as a result of changes to flights or accommodations for any reason are the sole responsibility of the winner. In the event the winner chooses to cancel their trip, or winner or guest chooses not to travel for any reason, the Sponsor shall not award any alternate prize award or compensation.

Travel is subject to the terms and conditions set forth in these Official Rules and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. Hotel accommodations are subject to the terms and conditions set forth in these Official Rules and those set forth by the Sponsor’s hotel of choice. Heineken Experience terms and conditions; SAIL Amsterdam terms and conditions and other relevant terms and conditions may apply to the prize.

All travel arrangements are subject to availability, and any applicable restrictions, regulations, and policies of the travel providers (including airline and hotel), and policies of departure and destination locations. Sponsor is not responsible should any part of prize award not be usable in part or in whole due to the foregoing. 

Winner and guest must abide by all travel provider policies and direction, including security and safety requirements. The Sponsor reserves the right to revoke full or partial prize from winner or winner’s guest who it and/or travel provider personnel deem may, in their sole discretion, be intoxicated, be a safety risk, is disruptive or abusive, have violated any policy or law, and/or may bring the Sponsor into disrepute.

Any expenses or costs not expressly stated in the description of the prize above, including, but not limited to, ground transportation, parking fees, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service or facility charges, airline seat assignment or baggage check fees, personal charges at lodging, security fees, taxes, or other expenses, are the sole responsibility of winner and will not be reimbursed.

Winner’s guest must be twenty-one (21) years of age or older as of the date of departure and must travel on the same itinerary and at the same time as winner.

Winner and guest are solely responsible for obtaining any required travel documents, including where applicable a valid passport, visas, vaccinations, and travel insurance. Any related costs will not be reimbursed. 

Travel restrictions, conditions, and limitations may apply. The Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers, or certificates. The Sponsor is not responsible for any penalty charges incurred as a result of changes to tickets or any portion of the prize award that have been issued. Any such penalties incurred are the sole responsibility of winner.

In the event that the winner and/or winner’s guest does not have a valid passport, winner and/or guest has thirty (30) days from date they are notified that they are a winner or guest to obtain a valid passport and/or visa, or winner will be disqualified and prize may be awarded to an alternate winner.

Sponsor will not be responsible for any travel arrangements that are delayed, rescheduled, postponed or cancelled due to pandemic, any government restrictions, pandemic regulations or requirements, travel provider restrictions or policies, weather, Acts of God, force majeure, acts of terrorism, civil disturbances, work stoppage or any other reason or event that may cause the delay, rescheduling, postponement or cancellation of any travel arrangements.

No refund or compensation will be made in the event of the cancellation, delay, rescheduling or postponement of any travel arrangements.

All taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize.

 

  1. WINNER SELECTION, NOTIFICATION, AND VERIFICATION

All entrants will be judged against the Heineken® brand values of Courage to Dream and Pioneer, Caring for People and the Planet and the Enjoyment of Life and successful entrants will be placed in a draw. One (1) potential prize winner will be drawn on or about 10 July 2025 from among all eligible entries received by the Sponsor or its appointed agent. All decisions are final.

Potential winner will be contacted by telephone and/or email. If any potential winner cannot be reached within 72-hours of the initial notification attempt, if any prize or prize notification is returned as undeliverable, if the potential winner rejects his/her prize, or in the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate winner will be selected from among all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given.

 

  1. LICENSE AND RELEASE

By participating, entrants acknowledge and agree that the Sponsor and its affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotion, fulfilment and marketing agencies, website providers, web masters, and their respective officers, directors, employees, representatives, successors, assigns and agents (“Released Parties”), to the extent permitted under applicable law, will have no liability whatsoever for, and shall be held harmless by entrants against, any liability for any injuries, losses or damages of any kind to persons, including personal injury or death, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse, or use of a prize, entry, or participation in this Sweepstakes or in any Sweepstakes-related activity, or any claims based on publicity rights, defamation, invasion of privacy, or intellectual property rights. The Released Parties are not responsible if any prize cannot be awarded due to interruptions due to acts of god, acts of war, natural disasters, weather, terrorism, or actual or threatened public health crises (including, without limitation, pandemics and epidemics and any government shutdowns or restrictions related thereto). The Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Sweepstakes in any way shall be disqualified.

Nothing in these Official Rules shall exclude or in any way limit the Sponsor’s liability to the extent such liability may not be excluded or limited as a matter of law.

 

  1. PERSONAL DATA

Sponsor will be collecting personal data about entrants online, in accordance with its Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie Policy at https://www.heineken.com/global/en/privacy-policy. The details provided to the Sponsor will be stored by the Sponsor in order to allow for the appointment of the winner and to execute the prize and may be disclosed to third parties for the purpose of administering the competition or delivering the prize. Entrant can request the Sponsor to provide access to the personal data it has collected about him/her. Entrant can request the Sponsor to correct or to delete such personal data. By participating in the Sweepstakes, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s Privacy & Cookie Policy.

 

  1. ADDITIONAL TERMS

Sponsor reserves the right to alter, suspend, or terminate the Sweepstakes at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Sweepstakes becomes or is likely to become compromised in any way. No automated devices, bots, and/or other programs and/or software are permitted. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the email address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an email address by an Internet access provider, service provider, or other online organization that is responsible for assigning email addresses for the domain associated with the submitted email address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the email address associated with the winning entry.

If for any reason the Sweepstakes is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of the Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, the Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Sweepstakes. The Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. The Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by The Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Sweepstakes.

By accepting the prize, the winner agrees to being interviewed, photographed and filmed when receiving the prize and agrees to provide all active cooperation with any promotional activities and reasonable publicity arising from the prize. All resulting material, including entrant’s name, image and comments, may be used by Heineken at its sole discretion to the fullest extent and for any purpose, including for Heineken's future promotional and marketing purposes in any manner whatsoever, including print, broadcast and internet, without further reference and free of charge. The winner shall ensure that her or his travel companion agrees and shall cooperate with the same promotional activities and reasonable publicity as described above.

The Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

In no event will the Released parties be responsible or liable for any damages or losses of any kind, including direct, indirect, incidental, consequential, or punitive damages arising out of entrant’s access to, and use of, the websites and/or this Sweepstakes, or entrant’s downloading from and/or printing material downloaded from any websites associated with the Sweepstakes.

The Sweepstakes and these Official Rules are governed by the laws of the Netherlands. This choice of law does not affect the applicable mandatory consumer law provisions of your country of residence, if any.

 

Heineken promotes responsible drinking. Please visit https://www.heineken.com/global/en/enjoy-responsibly for more information.

 

For any inquiries or complaints regarding the Sweepstakes or our use of your personal data, or to exercise your rights, please contact us by post at Heineken Brouwerijen B.V., Tweede Weteringplantsoen 21, 1017 ZD Amsterdam, the Netherlands.