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The Heineken® story

Heineken brewery
Our story

The Heineken® story

Becoming the world's leading premium lager

It’s been 140 years since Heineken® has been able to call itself a microbrewer. And while we’re proud that 25 million Heineken’s are served each day across 192 countries, we’ve never forgotten that the quality is measured not in the size of our brand but in the purity of our beer. Even as we continue to open up to new worlds, Gerard’s uncompromised drive for quality and perfection still lives on in the Heineken® family. Cheers!

Our history

Heineken® heritage

How passion, innovation, family dynamics, and a little thing called A-Yeast led the Heineken® family to create the world’s most international premium beer.

Discover our history
Heineken crates old
Heineken green

Beer. Made better

Brewed to be the best since 1873. Made the same way ever since. But that’s not all you need to know about Heineken®. There’s more behind the star.

Brewing beer
The Heineken Experience
Heineken® experience

Welcome to the home of Heineken®!

Book a tour to discover how a small Amsterdam brewery went on to become the world’s favourite beer. From our heritage and brewing process, to our sponsorships and what it takes to serve a star. Ending in style: with a beer… or 2!

Heineken Experience