PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY BEFORE PARTICIPATING, AS FOR PARTICIPANTS FROM OUTSIDE GERMANY AND THE UK, THERE WILL BE NO PRIZE AVAILABLE.

These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the terms and conditions and by entering this promotion all participants will be deemed to have accepted and be bound by the terms and conditions. Please retain a copy for your information.

Introduction

1. The Heineken Cheers to the Superstitious Fans activation (the “Activation”) is offered by Heineken Brouwerijen B.V. Tweede Weteringplantsoen 21, 1017 ZD Amsterdam (“Heineken”) on Heineken.com/superstitiousfans, as part of the UEFA Champions League® campaign of Heineken®.
2. These Game Rules apply to the legal relationship between Heineken and you as a participant of the Activation and governs your participation in the Activation. These Game Rules must be read together with our Privacy Policy and Terms of Use. By registering on Heineken.com/superstitiousfans, and by clicking the “Game Rules” checkbox, you acknowledge that you have read and accepted these Game Rules, that you understand, and agree to be bound by these Game Rules, and that you are of legal age to form a binding contract with us.
3. The Activation and these Game Rules are governed by the laws of the Netherlands. This choice of law does not affect the applicable mandatory consumer law provisions of your country of residence, if any.
4. At any time Heineken has the right to, at its sole discretion and without prior notification, change or discontinue any aspect or feature of (the set-up of) the Activation and to change or modify the Game Rules, or any part thereof, or to impose new conditions, to the maximum extent permissible by applicable law. Such changes, modifications, additions or deletions shall be effective immediately upon posting of the modified Game Rules on Heineken’s website. If you do not agree to abide by these or any future Game Rules, do not (continue to) participate in the Activation. You are advised to regularly read the Game Rules for possible changes.

Eligibility

1. The Activation is open only to participants who are at least 18 years of age or the minimum legal drinking age in their country, whichever is older (“Entrant”).
2. No purchase or payment is necessary to participate in the Activation.
3. At all times Heineken has the right to, at its sole discretion and without prior notification, exclude you from participation in the Activation. Circumstances in which Heineken can exclude you from participation include, but are not limited to, non-compliance with these Game Rules or attempts to compromise integrity of the Activation in any way.
4. The Activation is skill-based, not a game of chance, sweepstake or lottery.

Entry period

1. Eligible persons can enter the Activation on the website Heineken.com/superstitiousfans from April 29^th until May 18^th, 2025 (“Entry Period”).

How to take part

1. During the Entry Period, (i) visit Heineken.com/superstitiousfans (ii) provide all requested information, (iii) and upload content made by yourself showing that you are a real superstitious fan (“Entry”).
2. You can participate in the Activation only once; subsequent submissions will not be taken into account.

Entry Content Guidelines

1. To be considered, an Entry must meet the following guidelines (“Entry Content Guidelines”) or shall be subject to disqualification in Heineken’s sole and absolute discretion.

Entries must:

• be captured a standalone text to be completed on Heineken.com/superstitiousfans, with a maximum of 300 characters in length;
• only include original material created by the Entrant, concerning a genuine, personal story on fan superstition;

Entry must not:

• include illegal or hateful materials (including without limitation any materials which promote or condone hate or violence against people based on race, ethnicity, color, national origin, religion, age, gender, sexual orientation, disability, medical status, or other forms of discriminatory intolerance);
• infringe on the intellectual property, privacy, publicity or other rights of any other person or entity, living or deceased;
• contain viruses, trojan horses or other technologies that could adversely impact the Contest;
• contain material that is disparaging to Heineken or inconsistent with the positive image and/or goodwill with which Heineken wishes to be associated (in Heineken’s sole and absolute discretion);
• show, reference or promote unlawful activities or any activities that may appear unsafe or dangerous, including any depiction of or reference to irresponsible alcohol use, including but not limited to the ASA guidelines on Responsible Drinking, see https://www.asa.org.uk/type/non_broadcast/code_section/18.html;

1. By submitting an Entry, Entrant understands and agrees that the information contained in the Entry may be publicly displayed, featured, and accessible on Heineken’s affiliated websites and social media channels without any further notification to, consent from, or remuneration to Entrant. Please check our Privacy Policy: Heineken® privacy policy | Heineken.com for further details on the use of the Entry by Heineken. When Entrants publish/post the Entry, whether or not on social media, it will mention and tag HEINEKEN and take precautions, applicable to local laws and regulations, in order to safeguard transparency on the commercial character of the post.

Limitations of liability; Releases; Intellectual property

1. By submitting an Entry, Entrants agree that Heineken and its affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfilment and marketing agencies, website providers, web masters, and their respective officers, directors, employees, representatives, successors, assigns and agents (“Released Parties”), to the extent permitted under applicable law, will have no liability whatsoever for, and shall be held harmless by entrants against, any liability for any injuries, losses or damages of any kind to persons, including personal injury or death, or property resulting in whole or in part, directly or indirectly, Entry, or participation in this Contest or in any Contest-related activity, or any claims based on publicity rights, defamation, invasion of privacy, or intellectual property rights.
2. By submitting an Entry, Entrant represents and warrants to Heineken (i) that such Entry is an original work of the Entrant which does not infringe any rights of any third party, and (ii) that other persons featured in the Entry consent in submitting the Entry in the Contest which may lead to publication by Heineken and (iii) that other persons featured in the Entry are all above the legal drinking age in Entrant’s country of residence. A breach of the warranty set forth herein will result in the Entrant’s Entry being invalid. Entrant further agrees that. Heineken shall be free to edit, exploit, modify, publish, reproduce, use, disclose, disseminate, and distribute the Entry to others without limitation in any and all media now known or hereafter developed, throughout the world for any purpose without compensation, permission or notification to Entrant or any third party. Entrant hereby grants to Heineken and its legal representatives, successors and assigns (the “HEINEKEN Parties”), an irrevocable, non-exclusive, perpetual worldwide license to use and exploit all intellectual property rights in and to the Entry in any form or format and to modify the same and acknowledges and agrees that if Heineken uses the submission, Entrant shall not be entitled to any credit, consideration, notice or payments of any kind. Entrant waives any moral rights he or she may have to the Entry to the extent permitted under applicable law and agrees that if Heineken elects to use the Entry for any purpose, all rights under copyright or other intellectual property rights which may result from that relating to Entrant’s Entry or from use of the same by Heineken shall be the sole property of Heineken. If any use by Heineken of the Entry causes it to be liable to any third-party, Entrant agrees to indemnify Heineken and its agents, employees, affiliates, subsidiaries, representative and all related parties from and against any and all damages, costs, judgments and expenses (including reasonable attorney fees) which it incurs as a result of its use of the Entry to the extent permitted under applicable law.
3. Nothing in these Game Rules shall exclude or in any way limit Heineken’s liability to the extent such liability may not be excluded or limited as a matter of law.
4. All intellectual property rights to the Contest are owned by Heineken. All other use of the Contest, for example the storage or reproduction of (a part of) the Contest in any external site is prohibited without the express written consent of Heineken.
5. Heineken is an official sponsor of UEFA Champions League® and UEFA Women’s Champions League and entitled to use the event names and logos.

Disclaimer

1. Heineken disclaims all warranties with respect to the Contest. The Contest is provided ‘as is’ and ‘as available’.

Publicity

1. By submitting the Entry, each winner agrees to being interviewed, photographed and filmed and agrees to provide all active cooperation with any promotional activities and reasonable publicity. All resulting material, including Entrant’s name, image and comments, may be used by the HEINEKEN Parties at their sole discretion to the fullest extent and for any purpose, including for Heineken's future promotional and marketing purposes in any manner whatsoever, including print, broadcast and internet, without further reference and free of charge. The winner shall ensure that her or his travel companion agrees and shall cooperate with the same promotional activities and reasonable publicity as described above.

Privacy and data protection

1. In order to participate in the Contest, you must register by entering your email address, date of birth and country of residence. The personal data provided by you or generated otherwise in the context of your participation will be processed by Heineken in accordance with our Privacy Policy: Heineken® privacy policy | Heineken.com

Questions or complaints

1. Should you have any questions, complaints about the Contest or our use of your personal data or in case you wish to exercise any of your rights, please contact heineken@onenil.com.