You can use the majority of our Website without being required to provide any Personal Data to us. For certain services or activities you will need to provide Personal Data for us to be able to provide you the requested service or product or for you to participate in the activity. Requested information on the Website marked with an asterisk is mandatory. If you do not provide the requested information, we will not be able to deliver the service or product to you or you cannot participate in the activity. In addition to information you are required to provide to us in order to participate in activities/campaigns, we collect certain information when you visit our Website.
If you take part in contests or events (including prize with purchase promotions (including giveaways, instant wins and online, mobile, social media and app entries), loyalty and reward schemes, activity challenge, sweepstake, scratch-card and raffle style promotions (including instant wins and online, mobile, social media and app entries); sampling and point of sales promotions and geo-targeted activities (including gamification and SMS), depending on the campaign, prize draw or contest you will be asked for your name, email address, home address, telephone number and answers to open questions in order to ‘win’. If needed to send you the prizes per regular mail (e.g. as for tickets or products), we will also ask for your physical address or we may ask other specific details needed to award your prize to you. We need this information to process your participation and to be able to communicate with you about your prize or to send the prizes to you. All information about your participation in our campaigns, prize draws and contests will be retained by us for a maximum period of 6 months after the end of the contest. The information will not be used for other purposes if you have not explicitly been informed about these purposes and/or have been asked for prior consent.
If you visit our Website and have a question or other remark, you can submit our Contact Form. You will be asked to provide your name and email address and obviously information about your request. We will only use this information to respond to your question. We will register your requests, questions and our responses and other actions to handle your request. We will retain all information for 6 months after your question or complaint has been solved or the inquiry was closed.
We collect certain information when you visit our Website, such as your IP address, which web pages you visit, device category, browser, and type of internet browser, clicks and views. The information about your use of our Website and services enables us to build segments, which are groups of website visitors or customers with a number of common characteristics such as age group, gender or region. We will likely add you to one of our segments. Segments are used by us to customize the Website and to e.g. change the order of search results or where we place certain offers so you are more likely to see these. We may also use segments to show online advertisements that we think are relevant for you and to send you commercial messages.
We use this Personal Data as it is necessary in our legitimate interests to do so to be able to promote our products and services to our consumers and website visitors, to enable us to attract more website visitors, to improve the sale of our products and services. We will retain the Personal Data for a maximum of 14 months.
We use send you commercial messages in multiple ways. You can subscribe to receiving commercial messages (e.g. newsletter), in that case we will use the contact details (such as your email address, social media account or phone number) you have provided to send you our commercial messages. Furthermore, when you purchase a product from us, you will also automatically be added to our customer database and therefore you will receive commercial messages about similar products or services, unless you object to this processing of personal data at the time of your purchase. If you no longer wish to receive any commercial messages from us, you can unsubscribe at any time by using the unsubscribe function in each e-mail message (or read the paragraphs below for more information about how to do this).
In the case of an existing business relationship, it is in our legitimate interests to use Personal Data to send our existing customers information about our products. When we are legally required, we ask for prior consent to send you commercial messages.
Information about your online searches and social media activity (such as Twitter, LinkedIn, Google, Facebook & Instagram) (clicks and views), your settings on our Website, your customer service requests and contact history can be combined by us. This information enables us to build a profile or your interests and to match this with your other online information (for example by using Facebook or Google Custom audience services or look-a-like services to the extent allowed under applicable law) in order for us to use different channels for relationship management and marketing of our products and services to you via e-mail, direct mail, social media, telephone or online advertising which may include personalising Website marketing content and offers, in particular when we use data management platforms, so these are tailored to your preferences.
You can always opt-out of receiving our newsletter and object to our use of your Personal Data for direct marketing purposes.
We use this Personal Data as it is necessary in our legitimate interests to be able to promote our products and services to our customers and website visitors, to maintain the relevance of our brands and reputation and to grow business by serving consumers with advertising relating to our brands and to finance our Website (via online advertisements). We will ask for prior consent, when we are legally required (for example when we use data for ‘direct marketing’).
We will retain the Personal Data as specified under the relevant purposes for which the Personal Data have been collected (e.g. newsletters, account information, processing orders and payments). The Personal Data shall generally be deleted or anonymised 24 months after your last relevant activity on our Website, except where we are legally required to retain the Personal Data or where it is kept for any of the other purposes.
Our use of your Personal Data for these purposes is necessary in our legitimate interests and the information will be retained for a maximum period of 14 months. The logs of the use of our Website will be deleted within 14 months after creation.
Our use of your Personal Data for research activities is necessary in our legitimate interest to ensure we offer a good quality service and products and to further improve or based on your prior specific consent, depending on the type of research activity and what exact Personal Data we will collect from you. The Personal Data will be retained for a maximum period of 24 months.
The Personal Data may include photo and/ or video footage captured at public or private events on social media, with marketing agencies and internally. We may share these photos and video footage on our Website or use social media to promote our products and brands and grow our business. Where required by law, we will first obtain your consent to use this data. We will retain the data for 6 years from the time the photo or video recording was captured.
The Personal Data collected by us is used to create aggregated strategic reports with insights and for sending commercial messages and personalized marketing (as described under the relevant purposes above), which are used to identify opportunities globally and to improve our global brands, products and services.
We use this information as it is in the legitimate interest of the HEINEKEN Group and all affiliates and subsidiaries to identify opportunities globally and to promote and improve our products and services to our customers and website visitors and to maintain the relevance of our brands and reputation. We will ask for prior consent, when we are legally required.
As member of a global business, we share Personal Data and information we have acquired via ‘cookies’ within the HEINEKEN Group, with affiliates and subsidiaries and also receive Personal Data and cookie data from our affiliates and subsidiaries for reasons as aggregated analytical and operational purposes and for market activation as further described under 2. in this Policy. We will only share or receive such Personal Data and cookie data when we are allowed to do so by law. This means that you will be asked for prior consent, if this should be the lawful basis (for example when we share cookie data). When we are allowed to rely on our legitimate interest, we will do so. This is the case when we create and share aggregated marketing insights or segments.
We may need to share Personal Data with third parties to help us provide services and products to you and to run our Website. These third parties :
These parties may be located in the European Union or other countries in the European Economic Area or elsewhere in the world. When Personal Data is stored by us outside the EEA we will ensure an adequate level of protection of the transferred Data. We require service providers to use appropriate measures to protect the confidentiality and security of the Personal Data.
We may also need to provide Personal Data to law enforcement bodies in order to comply with any legal obligation or court order.
We will take appropriate technical, physical and organizational measures to protect the Personal Data collected through the Website from misuse or accidental, unlawful or unauthorized destruction, loss, alteration, disclosure, acquisition or access, that are consistent with applicable privacy and data security laws and regulations. However, no internet-based site can be 100% secure and we cannot be held responsible for unauthorised or unintended access that is beyond our control.
You may choose to share information on our Website via social media, such as [Facebook, Instagram, LinkedIn, Twitter and ]. This means that the information you share, with name and preferences, shall be visible to visitors of your personal pages. We advise you to carefully read the privacy policies of the social media parties as these are applicable to the processing of your Personal Data by these parties.
The Website is not intended for use by individuals under the age of 18 (or the applicable legal age for consuming the products in question). We do not knowingly collect Personal Data from individuals under the age of 18.
If your personal data is or has been subject to the European GDPR (General Data Protection Regulation) or to the extent applicable under your local law, you have the right to request access to and deletion of your personal data, to request restricted processing, to receive an overview of the personal data that you have provided to us in a structured, commonly used and machine-readable format. You also have the right to file a complaint with your local data protection authority. All your rights are subject to applicable data protection laws and other relevant laws and regulations, to the HEINEKEN Privacy Procedures and other HEINEKEN guidelines. Where you have provided consent to our use of your Personal Data, you have the right to withdraw your consent without this effecting the lawfulness of our use of this Data before your withdrawal.
Please note that if you make use of (some of) your choices and rights, you may not be able to use, in whole or in part, our Website services anymore.
You also have a right, in certain circumstances, to require us to stop processing your Personal Data, but where we have compelling legitimate grounds, we will continue processing your Personal Data. However, you have the right to object to our use of your Personal Data for direct marketing purposes, including profiling, and when you do so, we will accommodate your request.