SPONSORSHIPS
Ice-cold Heineken and friends.
Once upon a time, one of our founding fathers Freddie Heineken proclaimed: “We don’t just sell beer, we sell fun.” When the big boss tells you to do something. You do it. So we added a little fun to the refreshment. The thrill of a UEFA Champions League match kick-off. The adrenaline of an F1® finish line. The world’s most famous secret agent doing his thing. You bring you. We’ll bring the refreshment and a little entertainment to go with it.

Formula 1® | More than a race
SPONSORSHIPS
Not all Sundays are the same. If you are a F1® fan, you know that some of them have a special meaning.

Formula E | Electrifying
SPONSORSHIPS
Charge your batteries. Start your engines. Formula E is electric-powered racing and it’s powering up streets across your city.