Welcome to The Paddock
When Sunday's race ends on the big screen, yours keeps going in The Paddock.
Every new Special Edition F1 Bottle gets you into The Paddock.
Enter with your till slip, start earning points and flex your Formula 1 knowledge.
Then bring your friends along for the race, because Formula 1 fans have more friends - and The Paddock is better with yours.
Here's how you keep the race going:
Buy
Pick up a new Special Edition F1 Bottle and scan your till slip to enter The Paddock and start earning points.
Build your crew
Bring your friends into the race with you and take on The Paddock together.
Play
Ace the weekly trivia to earn points and climb up the leaderboard.
Win
Turn your points into prizes and experiences - then race for the ultimate reward:
an exclusive VIP Race Screening Experience.
How to get into The Paddock
Two ways in. One race to join.
1. BUY
Pick up a new Special Edition F1 Bottle.
Scan your till slip to enter The Paddock and get your name on the grid.
2. JOIN
Got a friend already in The Paddock?
Ask them to share a WhatsApp crew link and join the race.
Once you’re in The Paddock, you can start earning points, playing weekly trivia, building your crew and racing towards prizes.
Your Formula 1 collection has entered the race.
Every new Special Edition F1 Bottle purchase brings you one step closer to completing the full set - and gives you another reason to keep the race going.
Hunt down all the bottles inspired by the Formula 1 season and keep stacking those points in The Paddock.
Because some collections belong in a display case.
Ones this good belong in your fridge.
Where The Paddock takes you
From race-day experiences to Heineken House moments, your points can take you way beyond the leaderboard... and the group chat.
Heineken House
Where Formula 1, Heineken and your people come together.
Expect big race-day energy, ice-cold Heineken, exclusive access and moments you won't get from watching the race anywhere else. Heineken House is where the Formula 1 experience keeps going long after the lights go out.
Race Day Club
No paddock pass required.
We’ll pick the place. You bring your people. Then settle in for the race with a good meal, even better beer and a whole lot of Formula 1 fans who are guaranteed to become friends.
Frequently Asked Questions
How can I access The Paddock?
There are two ways to get into The Paddock. Scan your till slip after buying a new Special Edition F1 Bottle, or join a friend’s crew through the WhatsApp link they send you.
How do I enter my purchase?
After buying a new Special Edition F1 Bottle, scan your till slip to enter The Paddock and load your purchase.
How do points work?
There are plenty of ways to keep your points tally moving. Earn points by loading your new Special Edition F1 Bottle purchases, completing your profile, answering the weekly Formula 1 trivia and building your crew.
What is the Build Your Crew mechanic?
Formula 1 is better with friends. You can invite your people to join your crew through a WhatsApp link available on The Paddock. Play, answer trivia, earn points and see how high you can climb the leaderboard together.
How do I redeem my rewards?
Once you’ve earned enough points, you can redeem them for available rewards and experiences through The Paddock.
When will I receive my prize?
Winners will be notified directly, and prizes will be fulfilled within the timelines set out in the Terms & Conditions.
How long does the campaign run?
The Paddock stays open throughout the Formula 1 season. [Campaign dates to be confirmed.]
Where can I find the Terms & Conditions?
You can find the full Terms & Conditions here [link].
Responsible drinking
Heineken believes the best moments are enjoyed responsibly. Please drink responsibly.
Age restriction
This platform is intended for consumers of legal drinking age only. By registering, you confirm that you meet the minimum legal drinking age in your country of residence.
Terms & Conditions
Full Terms & Conditions apply. Click here to view the full Terms & Conditions:.