The first-ever Social Screen activation brought something unforgettable to Johannesburg: 289 phones, one match, and unmatched social good times. Heineken® transformed how real hardcore fans experience the UEFA Champions League – watching the game together on a wall of phones allowing them to immerse themselves in the atmosphere and socialise with fellow fans.

A custom setup allowed fans to plug their phones into a panel that synced every screen in real time. The result? One massive high-definition display made entirely of fans’ handset devices. No app. No logins. Just social connection powered by innovative technology and a love for the game.

“We wanted to turn screen time into social time,” says Warrick Wyngaard, Marketing Communications Manager at Heineken® South Africa. “Because when fans come together, the game hits different.”

The Social Screen wasn’t just a viewing activation – it was a shared experience that brought strangers together through football, proving once again that Heineken® brings everyone closer to the Champions League.

Cheers to you, the real hardcore fans.