Heineken® x Formula 1®

Since 2016, Heineken® has proudly partnered with Formula 1® to celebrate passion, progress, and performance on and off the track. What began as a partnership with Heineken® 0.0 to promote responsible enjoyment has evolved into a global celebration of the F1® lifestyle, blending racing culture with music, fashion, and unforgettable fan experiences.

Heineken® has always believed in bringing the world together, and this year, South Africa joined the action at full throttle.

With our Special Edition Track Bottle Collection, South African fans take the driver’s seat of the global Formula 1® experience. Each design celebrates one of six legendary circuits from Canada to Spain, the Netherlands to Brazil, Great Britain to Italy, capturing the energy, speed, and sophistication that define the sport.

Because A Lap Around the World isn’t just about the race, it’s about the fans, the fashion, the fame, and the feeling that unite us all. Heineken® brings South Africa closer to the heart of the action, even without a track of our own — yet.

So whether you’re watching from the stands, the streets, or your favourite local, raise a Heineken ® and feel the rush, because with us, every sip is a victory lap.