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Official beer of UEFA EURO 2020™

Euro2020 KV Bright 2

Official beer of UEFA EURO 2020™

Enjoy The Rivalry

We’ve been missing a lot of things this past year. From hugs to laughter and general good times. UEFA EURO 2020™ will be the first time in a while when we can finally come together… to be rivals again! Because the one thing that hasn’t changed is that every match with our European cousins is a derby. Not only are you playing for the trophy, but for the next 4 years of bragging rights. Let us celebrate this football festival like we’ve always done, with cheers and Heineken!

The Good Rivals

The Good Rivals

Star of the Match

Join the rivalry and win prizes

Showcase your football knowledge for amazing prizes! Every game will have a Star of the Match, predict it and win! Simply chose any player before the game, even a player from a rival team… would you dare? Enter to find out.

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Star of the Match

Outpredict your rivals

Showcase your football knowledge Every game will have a Star of the Match, predict it and prove that all those hours watching football had paid off. You can choose any player before the game, even a player from a rival team… will you?

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Amazing prizes

Enter your code and win prizes

Every time you order a Heineken you receive a code on the receipt. Visit the code redemption page and enter your pin code to win amazing prizes!

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Our products

Unique Flag Bottles 3

Questions about UEFA Euro 2020 sponsorship

The Star of the Match is the best player that gets selected by UEFA EURO 2020™ at the end of each game.

Simply select the match day, the specific match, the team and who you think is going to be the best player of the selected match. Fill the details to receive an email when the match is over. You will discover if your guess is right and if you have won a prize.

If your Star of the Match prediction is right you enter the grand prize draw. You have a chance to win as many prizes as many times you select the correct Star of the Match for all the UEFA EURO 2020™ 51 matches.

You can enter the Star Predictor only if you meet the minimum legal drinking age required in your country.

You can vote in all UEFA EURO 2020™ 51 matches, from the first groups to the finals, but only place one prediction per match.

You need to place your Star of the Match prediction before the match starts.

After each of 51 UEFA EURO 2020™ matches, the best experts from UEFA pick the Star of the Match.

Yes, we are proud to be an official partner of UEFA EURO 2020™.

As a global brewer, we believe that if you are going to drink beer, always drink in moderation at the right time, in the right place and for the right reasons. There are also situations when you should not drink alcohol, even though government legislation or guidelines may permit limited consumption. Many individual Governments and health authorities give daily or weekly guidelines on the number of alcohol units that can be consumed. In some of our markets, we include these guidelines on our product labels. There are clear health and behavioural risks associated with consuming too much alcohol either over time or on single occasions. Cultural attitudes, religious beliefs and legislation can all influence drinking behaviour, but ultimately people decide for themselves whether to drink or not and how and how much to drink. If people consume alcohol inappropriately, they become a potential danger to themselves and others. Read more about our commitment to enjoy Heineken responsibly here