Featured items

Our products

Experience more

EXPERIENCE MORE F1 (1)
111 days left to enter

Be a VIP at F1 Las Vegas

ENDS NOVEMBER 3, 2024

Enter to win a VIP experience to the 2024 Heineken Silver Formula 1 Las Vegas Prix!

EXPERIENCE MORE CALLOUT MARVEL 010724
20 days left to enter

Deadpool & Wolverine - Best Bubs Box

ENDS AUGUST 4, 2024

Now's your chance to win an exclusive Marvel Studios kit!

EXPERIENCE MORE B4AY
169 days left to enter

Win Beer for a Year!

ENDS DECEMBER 31, 2024

Enter for your chance to win Heineken for a year!

View all experiences

Our Story

ENJOY RESPONSIBLY

Encouraging Responsibility

Responsible Consumption is key for us. We have two different ways we champion it. One is on the road – the other off it. First, we know that accidents don’t just happen on the road. That’s why we encourage responsible consumption, whether you are driving or not. Next is we believe that the better driver is always the one who doesn’t drink.

Discover how
Heineken Enjoy Responsibly