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Heineken Socialise responsibly

Ode to close

We’re further apart. Yet, we’re closer than ever.


We want to keep socialising, but in a responsible way.

Holding hands is on hold. Can’t say hi up close let alone high-five. Back-pats have to be heldback. Heineken has been bringing people close for over 150 years. In this new normal we will keep doing that by encouraging people to socialise responsibly. Connect online. Toast your friend over a con-call, send a message of care to your bestie. Stay apart but stay together because we’re in this together and soon we’ll be together again! Share our film Ode to Close on social and spread the message.

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Chairman of the executive board and CEO

Jean-François van Boxmeer

“Our thoughts are with all those affected by Covid-19 and the people working tirelessly to care for them. In this unprecedented situation, at HEINEKEN we have been following from the start of the outbreak three guiding principles: First, the health, safety and trust of our people is of paramount importance. Second, we do everything we can to safeguard the continuity of our business and appeal of our brands, which includes supporting the business continuity of our customers and suppliers. And, third, through our local initiatives, we offer our support to the communities who are most impacted by the pandemic”.

CEO Boxmeer Heineken Medium