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Terms & Conditions

Promoter:             Heineken UK Limited, 3-4 Broadway Park, South Gyle Broadway, EDINBURGH, EH12 9JZ


These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the terms and conditions and by entering this promotion all participants will be deemed to have accepted and be bound by the terms and conditions.  Please retain a copy for your information.


The personal data provided by entrants to the Promoter will only be used by the Promoter for the purpose of conducting the promotion and at all times in accordance with the Data Protection Act 2018 and the Promoter’s Privacy Policy (available at https://heineken.co.uk/legal-hub/?article=privacy-policy). From time to time, the Promoter may share entrants’ personal data with their agents/representatives and Google to assist with administering the promotion, contacting entrants and prize fulfilment (as necessary).


Only open to UK residents aged 18 or over, excluding employees of any company in the Heineken group and any person whom, in the Promoter’s reasonable opinion, should be excluded due to their involvement or connection with this promotion. 




In order to take part in this promotion participants should follow the steps noted below:

  1. Purchase one of the following promotional packs of HEINEKEN: HEINEKEN 4x440ml CAN, HEINEKEN 4x568ml CAN, HEINEKEN 6x330ml CAN, HEINEKEN 10x440ml CAN, HEINEKEN 15x440ml CAN, HEINEKEN 4x330ml BOTTLE, HEINEKEN 12x330ml BOTTLE, HEINEKEN 20x250ml BOTTLE, HEINEKEN 0.0. 6x330ml CAN, HEINEKEN 0.0. 4x330ml BOTTLE and HEINEKEN 0.0. 12x330ml BOTTLE from a participating retailer. Subject to availability. Service is at the discretion of the checkout staff. Participants should retain their receipt as proof of purchase may be required for prize validation. If proof of purchase is requested and cannot be provided the Promoter may elect to withhold the prize at their sole discretion. 
  2. The product will have a 5-8 character pack code (e.g. L6123 or 9 9311528W) on the back label of the bottle and on the underside of the can underneath the best before date.
  3. Participants should go to heineken.com/WinEuro2020 and input their first name, last name and email address.
  4. Participants will be required to enter their pack code and will instantly be informed if they have won a prize.
  5. If successful, winners will receive a follow-up email confirmation, where further details will be asked for.


For Residents of Northern Ireland


  1. No purchase necessary for residents of Northern Ireland. To enter, contact 03450303280 to receive a code. Enter the code as above. Please allow 5 working days for a response and a code to be issued.




The prizes available to be won are as follows:




A minimum of 101 pairs of tickets to UEFA Euro 2020 matches.

Winners will be given a minimum of 2 weeks’ notice prior to the match date, if they have won.  This will enable sufficient time for participants to plan travel and accommodation (if required).  Transport to and from the match is the responsibility of the winner.


Alternative prize: official adidas match ball


In the event of disruption to the tournament, official adidas match balls will be given away as a substitute prize. 


For the avoidance of doubt, the adidas Match Balls will only be used as a back-up prize in the event of disruption to the tournament. If the tournament proceeds free of disruption, the tickets will be the only prize available to winners.


In the event of disruption, one ball will be provided as a substitute for one pair of tickets.








  1. The Prize is a pair of tickets for two adults (18+) to attend one of the UEFA Euro 2020 matches scheduled to take place at Wembley or Hampden.
  2. The winner will be responsible for any travel and accommodation costs.
  3. The winner will be responsible for ensuring they comply with all guidance required for entry into the stadium. It is likely Covid-19 measures will be in place and winners will be required to follow all instructions in order to gain access to the stadium. The Promoter has no control over what measures may be in place at the time of the tournament and is not responsible if access to the stadium is prohibited for any reason. Failure or unwillingness by the winner to comply with any measures, will result in the winner forfeiting their prize and no compensation will be provided by the Promoter. The Promoter will not be responsible in the event that the winner is denied entry to the stadium for any reason.
  4. Tickets are only valid for one game as offered to the winner by the Promoter. No substitutions are possible or permitted.
  5. The tickets must not be sold and are not refundable, they cannot be exchanged for cash or other goods and services.





  1. Winners will receive an instant notification to alert them of their successful entry and will name the match they have won tickets too.
  2. Winners will also receive an automated, instant email notification to the email address supplied on entry.
  3. Mesh Marketing, an official Heineken agency, will then send a follow up email, with details of how to claim the prize and a request for a phone number of the winner. Mesh Marketing will utilize the phone number provided to contact the winner to inform them of specific, prize details.
  4. Winners will be directed to meet at a specific location on the day of the match, where they will be given their tickets and accompanied by a host to the match.







  1. In the event of disruption to the tournament which prevents a winner from attending the game for which they have won a ticket, winners will receive an official Adidas match ball as a substitute prize. 
  2. The Adidas Match Ball is the only form of compensation that will be provided in the event of disruption to the tournament. The Match Ball has been selected as a prize of equivalent value to the tier 1 ticket prize. No correspondence will be entered into by the Promoter on this point.





  1. Winners will receive an instant notification to alert them of their successful entry.
  2. Winners will also receive an automated, instant email notification to the email address supplied on entry.
  3. Mesh Marketing, an official Heineken agency, will then send a follow up email, with details of how to claim the prize and a request for a delivery address.
  4. In the event that there is disruption to the tournament prior to the match ticket “winning moment”, the instant notification and email will be replaced with a prize communication of the official Adidas match ball.
  5. In the event that there is disruption to the tournament after the winner has received their instant notification and match confirmation of the match tickets, Mesh Marketing will contact the winner directly via email and phone to attain a delivery address to send the substitute prize.





  1. No additional travel, subsistence, spending money, gratuities, costs of a personal nature or accommodation are included in any of the prizes. These costs must be borne by the winner.


  1. There are no cash or other alternatives to any of the prizes in whole or in part.


  1. Prizes are not transferable.


  1. The Promoter reserves the right to reclaim a prize if it is transferred.


  1. The Promoter does not warrant that tournament will free of disruption and will not be responsible for any delays or cancellations. Due to the ever evolving nature of the Covid-19 pandemic the Promoter appreciates that disruption to the tournament and the tier one prize is possible, as a result the Promoter has included a back-up prize as a mitigation with a view to avoiding any unnecessary disappointment for winners.


  1. Subject to early termination by the Promoter, for any reason, participants will be able to enter between 1st April 2021 and midnight on 29th June 2021. No entries will be accepted or will be valid outside of these times.


  1. Entries must be made personally. Entries made through agents/third parties, bulk entries or automated entries are invalid.


  1. Winners have 5 days to claim their tickets. Any unclaimed tickets will be put back into the available prize pool.


  1. This offer is limited to one entry per person per day.


  1. The Promoter accepts no responsibility for lost or stolen pack codes.


  1. The Promoter accepts no responsibility for lost, damaged, incomplete, illegible or delayed codes uploaded to the website, such entries will be void. The Promoter does not accept any responsibility for the non-receipt or the late receipt of submitted codes due to network failure or for any associated costs to participants. 


  1. No entries submitted via any other means than the means described in these terms and conditions will be accepted. The Promoter does not guarantee uninterrupted or secure access to the web entry route.  Any mechanical reproduction or automated entries is prohibited, and any use of such automated devices will cause disqualification. 


  1. A minimum of 101 prizes will be awarded to participants in the course of this promotion. Once these prizes have been awarded no further prizes will be provided subject to the discretion of the Promoter.


  1. The Promoter will not be liable for any reimbursement where a purchase has been made but the code not submitted prior to the end of the promotion.


  1. The Promoter reserves the right to verify all entries and to refuse to award a prize and/or refuse further participation and disqualify the participant where there are reasonable grounds to believe there has been a breach of these terms and conditions or any instructions forming part of the entry requirements or otherwise where a participant has entered the promotion using fraudulent means. The Promoter will be the final arbiter in any decisions, and these will be binding, and no correspondence will be entered into.


  1. The decision of the Promoter in all matters is final and binding and no correspondence will be entered into.


  1. The Promoter is not responsible for any third-party acts or omissions.


  1. The Promoter reserves the right to cancel or amend this promotion at any time for any reason.


  1. All taxes (including without limitation national & local taxes) in connection with any prize and the reporting consequence thereof, are the sole responsibility of the prize winner.


  1. These rules and any dispute or difference arising out of or in connection with them shall be governed by and construed in accordance with English law. The Promoter and each entrant irrevocably agree to submit to the exclusive jurisdiction of the Courts of England and Wales over any claim or matter arising under or in connection with these rules or the legal relationships established by this agreement.