We make a lot of beer, which in turn produces a lot of barley spent, which we use to build the straw stalks that hold together the bar where you drink our beer. That's barley well spent.
The Heineken® Greener Bar is a completely new entertainment experience for Heineken®, that uses new building methods, materials and technologies focused on improving how we upcycle, recycle and reuse materials. Through its innovative design, the Heineken® Greener Bar will help to reduce waste, water, emissions, and energy usage, ultimately creating a more sustainable bar solution for the events industry.
The Heineken® Greener Bar acts as a hub for collaboration and learning, allowing motorsport and existing distribution partners the chance to connect and test new sustainable innovations that could help make the world a little greener every day.