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We designed our bar to fit these pallets, not the other way around. Because we didn't cut or reshape any of the wood, there's literally zero waste. After this event, the pallets will be re-used, reducing emissions by 85%.

The Heineken® Greener Bar is a completely new entertainment experience for Heineken®, that uses new building methods, materials and technologies focused on improving how we upcycle, recycle and reuse materials. Through its innovative design, the Heineken® Greener Bar will help to reduce waste, water, emissions, and energy usage, ultimately creating a more sustainable bar solution for the events industry.

The Heineken® Greener Bar acts as a hub for collaboration and learning, allowing motorsport and existing distribution partners the chance to connect and test new sustainable innovations that could help make the world a little greener every day.