This unique ‘WOBO’ bottle is an iconic part of our history. Designed by Freddy Heineken himself in the 1960’s, they are reusable bottles that can be upcycled into building blocks, as you can see from the WOBO wall we've built with it.
The Heineken® Greener Bar is a completely new entertainment experience for Heineken®, that uses new building methods, materials and technologies focused on improving how we upcycle, recycle and reuse materials. Through its innovative design, the Heineken® Greener Bar will help to reduce waste, water, emissions, and energy usage, ultimately creating a more sustainable bar solution for the events industry.
The Heineken® Greener Bar acts as a hub for collaboration and learning, allowing motorsport and existing distribution partners the chance to connect and test new sustainable innovations that could help make the world a little greener every day.