We focus on minimizing the amount of packaging material we use, especially when it comes to plastic. Currently the ‘Green Grip’, our recycled paper alternative to plastic rings, is saving over 100 tonnes of plastic a year in the UK. And we’ll implement this solution in more countries soon. Our glass bottles and aluminium cans are not only recyclable, but also in practice for a large part recycled back into new bottles, cans, and many other products.
We like recycling, but are bigger fans of returnable.
It's even better for the environment. That’s why we've increased the amount of returnable Heineken® bottles. Did you know they can be reused multiple times? Better yet, our crate - the star of our packtypes – is so durable that it can be used for 10 years, and after that the material still can be endlessly recycled into new crates or other products. Also for cups at festivals we changed, in the Netherlands for example, to reusable plastic cups; that saves a lot of waste material.