Real Hardcore Fans

Heineken Presents

THE CAMPAIGN

What makes a hardcore fan… really hardcore?

It's their behaviour - sure - but not the one you'd expect. It's waiting long hours for an autograph. It's naming your pets after your favourite football player. Never watching a game without your lucky sock. Or if you're in Asia, it's quite common to stay up all night for the match.

Cheers to the real hardcore fans.

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Real Hardcore FansReal Hardcore Fans

THE REAL STORIES

Discover the real hardcore fans stories

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Packgard stays up all night to watch the match.

Group 4

Woman named after former England striker.

Group 2

Nuns sing for their favourite team, every Sunday.

Group 1

Anna Paola waited until 3am in an airport for an autograph.

Group 3

Lillith named her dog after her football idol.

THE STATS

We found real data that proves that real hardcore fans are different, but equally crazy.

57%

of fans never watch the game without their lucky socks.

33%

of fans choose their pets name after football legends.

1 in 4

fans would do unthinkable things for an autograph.

The Contest

Real Fans Seats

Share what makes you a hardcore fan to have a chance to win two seats at the UEFA Champions League Final.

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