Welcome to the home of Heineken®! Book a tour to discover how a small Amsterdam brewery went on to become the world’s favourite beer.
From our heritage and brewing process, to our sponsorships and what it takes to serve a star. Ending in style: with a beer… or 2!

Buy official tickets here


The Story
Of the World's
Most Famous Beer

Freshly served to your phone
Opening Hours
As Amsterdam is open 365 days a year, so are we!
We’re glad to welcome you during the following opening hours:

Monday to Thursday - 10:30 till 19:30 (Last admission 17:30)
Friday to Sunday - 10:30 till 21:00 (Last admission 19:00)

December 24th and 31st - 10:30 till 16:00 (Last admission 14:00)

During July and August, weekend times apply.
Contact and Route
The Heineken Experience is located at Stadhouderskade 78, 1072 AE in Amsterdam. Find us on the map here.

Public transport:
Trams 7, 10 and 24 stop right around the corner!

Questions? We’re always glad to help you out:
Contact Heineken Experience via Facebook
Contact Heineken Experience via email
Telephone number: +31 (0) 20 721 5300
What is the Heineken Experience?
The Heineken Experience is an attraction located at the Heineken's first built brewery in Amsterdam's city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken's® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can, of course, enjoy two Heinekens.

What is Rock the City?
This is a unique combi ticket that gives you access to three Amsterdam attractions in one! 
The ticket includes:
- Entrance to the Heineken Experience (incl. 2 drinks) 
- Canal cruise with a Heineken Experience guide
- Entrance to the A'DAM Lookout (incl. a free souvenir)

You will start with a tour at the Heineken Experience, so we would advise you to arrive at least 2h before the boat leaves in order to avoid rushing your well-deserved beer. After that, the boat will depart from the canal in front of the Heineken Experience and will drop you off at the A'DAM Tower (which is your final destination). 
Please note that the boat is one-way.

Why is there no VIP tour on Saturday?
As it is the busiest day of the week, we don't offer VIP tours on Saturday.

Is the Heineken Experience wheelchair accessible?
We've aimed to make the entire brewery accessible for visitors in wheelchairs. The only area without wheelchair access is the Stable Walk and we will guide you around this area via the elevator.
As soon as you arrive at the Heineken Experience, please address one of our employees. They will provide you with a key for the elevator and a guide that explains the wheelchair route.

Are children allowed in the Heineken Experience?
Children are allowed in the attraction as long as they are accompanied by an adult. 
We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive 2 complimentary glasses of soft drink or water.
Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).

Is there a cloakroom?
We do have a cloakroom available in the attraction and it is free of charge. So you can just leave your belongings safe with us and enjoy the tour with your hands free.

What language is the Heineken Experience in?
The Heineken Experience is in English. However, our app will enhance your visit even further! The Heineken Experience app is an audio and video guide, which will provide you with additional tour information in English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese and Russian. 
In case you can't or don't want to use your own device, we have rental devices available for a small fee.
WheelChair Access
We've aimed to make the entire brewery accessible for visitors in a wheelchair.
As soon as you arrive at the Heineken Experience, please address one of our employees. They will provide you with a key for the elevator and a manual that explains the wheelchair route.

There’s one wheelchair available in the Heineken Experience. If you would like to reserve it, please send your request to

Heineken Experience on Social Media

Share your #heinekenexperience!

Tag us in your memories!
We're very likable!

Follow us

Facebook Twitter YouTube