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Official beer of UEFA EURO 2020™

Euro2020 KV Bright 2

Official beer of UEFA EURO 2020™

Enjoy The Rivalry

We’ve been missing a lot of things this past year. From hugs to laughter and general good times. UEFA EURO 2020™ will be the first time in a while when we can finally come together… to be rivals again! Because the one thing that hasn’t changed is that every match with our European cousins is a derby. Not only are you playing for the trophy, but for the next 4 years of bragging rights. Let us celebrate this football festival like we’ve always done, with cheers and Heineken!

Finally Together

Finally Together Preview

Finally Together

Our products

Unique Flag Bottles 3

Questions about UEFA Euro 2020 sponsorship

Yes, we are proud to be an official partner of UEFA EURO 2020™.

As a global brewer, we believe that if you are going to drink beer, always drink in moderation at the right time, in the right place and for the right reasons. There are also situations when you should not drink alcohol, even though government legislation or guidelines may permit limited consumption. Many individual Governments and health authorities give daily or weekly guidelines on the number of alcohol units that can be consumed. In some of our markets, we include these guidelines on our product labels. There are clear health and behavioural risks associated with consuming too much alcohol either over time or on single occasions. Cultural attitudes, religious beliefs and legislation can all influence drinking behaviour, but ultimately people decide for themselves whether to drink or not and how and how much to drink. If people consume alcohol inappropriately, they become a potential danger to themselves and others. Read more about our commitment to enjoy Heineken responsibly here