A platform dedicated to supporting the preservation of the beloved Irish pub.
The pub is woven into our social fabric, a part of the soul of our culture, where stories, conversations and the craic resound within its very walls. Heineken® has been part of these moments and the cultural institution that is the Irish pub for over 50 years. We’ve sat up at the bar and seen first-hand what the pub means to the community. But we’re not just looking back fondly on the past, we’re raising our glass to a bright future. That’s why we’ve created our For the Love of Pubs platform - a series of initiatives designed to celebrate and preserve the rich legacy of the Irish pub for generations to come.
The Pub That Refused To Die
When the local pub in the small village of Kilteely threatens to die, 26 locals with no experience of running a pub come together to bring it back to life.
Pub Succession
Ireland is home to the family pub. This is the story of how Heineken® helped a retiring publican keep his name above the pub door, whilst also helping the next generation of publicans get their foot in the door.
Pub Museums
How do we preserve Ireland’s great heritage? By turning our oldest and most iconic pubs into virtual museums, where every corner tells a story of laughter, music, and lovely memories.
Bar Experience
Here, passion meets purpose. We’re on a mission to find and foster the most dedicated pub professionals to create extraordinary experiences for every guest.
Ahhh-cademy
A joyful training hub where future pub staff learn the art of pouring pints, sharing stories, and making moments unforgettable.
AssistiV
HEINEKEN Ireland is proud to partner with AssisitiV to bring life changing technology to the hospitality sector that will support growth in the trade by helping fill job vacancies and foster inclusivity.