LIVE YOUR MUSIC
Heineken Live Your Music is a new experiential music platform built on the collective passion for experiencing music. It is a global movement born out of different music styles but with a shared love for music itself.
Live Your Music puts music fans centre stage. It brings their stories to life, sharing their experiences and ideas with other music fans while elevating their music experiences and redefining the way they see, hear and access music in the world around them.
This platform features ear-bending innovations, experimental collaborations and unparalleled access to live music experiences across the World of Heineken. When it comes to great music, you don’t just listen to it, you live it.
Heineken Thirst has come a long way since its inception in 2010, and continues to hold true to its promise to deliver the most progressive and exciting new music experiences.
The Thirst stage has played host to top international DJs such as Tiesto, David Guetta, Avicii, W&W, Afrojack and Nervo; and showcased mega structures such as the Inifinity Bar in 2011, the 50 feet high massive dandelions - “Wish” in 2012, and the design-forward, origami-inspired effervescent mix of triangular sails that complemented the Heineken Show Moment in 2013.
Every Thirst event introduces custom-built festival sites with top notch bars and VIP areas, Heinekabanas and of course, refreshing cans of Heineken. All these elements reflect Heineken’s commitment to excellence in delivering high quality music events to fans making it the leading progressive dance music event in the country.
Globally, Heineken Starclub has enjoyed quite an illustrious stint – appearing at top music festivals such as Defqon.1, Loveland and Mysteryland. In its quest to consistently push the boundaries of progressive and new music experiences, the Heineken Starclub extended its reach to Asia – making its debut at the Good Vibes Festival 2014.
At Good Vibes 2014, Heineken dialled up the diversity by inviting top local music talents DANGERDISKO, Guiboo, Indiego & Co., Kyoto Protocol and LapSap to each host and design their very own ‘private party’ within the Starclub. Dominated by its futuristic bar, the venue unfolded like an origami star with mezzanines overlooking the dance floor. Screens and tactile surface design added texture, while the skeletal origami structure allowed the hosts to customise the interior of their much-anticipated sets. The Starclub was a destination within the festival that fans could hang out and enjoy the music with a refreshing can of Heineken.
Heineken Green Room has set the mark for experimentation as well as introducing new and uncompromising music and creative art forms to Malaysia. The eclectic list of acts include 2manydjs, Gossip, The Rapture, Art vs Science, Van She, Filthy Dukes, Literall, Dexpistols, Vandal, The Drums and Totally Enormous Extinct Dinosaur (TEED). By mixing up live acts and DJs, video mapping and art installation, Green Room has experimented with the boundaries of electronica, indie and electro-pop - creating many unforgettable nights in the process.