Shape Your City is a call to inspire the city people to express their creativity and motivate them to shape the city that they call home. Demonstrating that simple actions can transform our urban landscape, Heineken is collaborating with local design shapers to create spaces that are designed to disrupt our social habits. Heineken is reminding its consumers to look up from their digital screens and spark conversations that will open your world. How will you Shape Your City?
Using the idea of the bar as a central collective hub, Heineken will be creating pop-up spaces that inspire conversations and forge new connections. With a mix of functional art and interactive installations accompanied by eclectic beats and ice cold Heineken, join us in KL and Penang as Heineken takes over the city’s night skyline.