UEFA Champions League
In 2015, all eyes were on Europe’s finest. To make match nights extra special, we introduced #ChampionTheMatch. This puts fans in touch with the biggest names in football history as well as tickets to the final showdown in Berlin, so they didn’t just enjoy the game - they championed it.
Rugby World Cup
Heineken was proudly the worldwide partner of Rugby World Cup 2015, the biggest sporting event of the year. To bring fans closer to the game, Heineken searched for 48 fans from across the globe to win a once in a lifetime opportunity to attend the official coin toss at the opening of every game. The Heineken Rugby Studio, hosted by Will Carling, was also introduced - enabling rugby legends to engage with fans and invite them to be a part of the action via #ItsYourCall.
CIMB Classic 2015
With Heineken’s affiliation to the global sporting arena, the partnership with CIMB Classic - PGA TOUR’s first ever official FedExCup tournament in Asia, mirrors a perfect alignment between the world’s no. 1 international premium beer and the prestigious golfing event in Asia.