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When you drive, never drink

When you drive, never drink

If you’re driving, don’t drink Heineken®

Any amount of alcohol in your system will slow your reaction time, that’s why
we believe that if you’re driving, even one drink is one too many.

As the number one premium beer brand in New Zealand, we need to lead
by example and use our brand to instigate the change we want to see. To do
this, we have commissioned a team of global experts in Nudge Theory and
Behavioural Design to help tackle drink driving in New Zealand.

Kicking off in December 2020, the programme will run through 2021 and
beyond, using behavioural science to understand and ultimately aim to
influence the decision making process that Kiwis go through when choosing
to drink and drive.

When you drive, never drink. It’s a message we’re passionate about,
because responsible drinking is at the core of Heineken®.

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Enjoy responsibly

Encouraging Responsibility

Heineken® has always advocated responsible consumption of our products. Through building global partnerships and executing worldwide campaigns, as well as committing to invest 10%+ of all media budget to supporting these programmes, we aim to destigmatizing responsible drinking.

Enjoy responsibly