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Frequently asked questions

Frequently asked questions

Information pack

We’ve put together a special information package that you can request through our corporate website https://www.theheinekencompany.com/

Work for Heineken®

You can find out more about working for Heineken® in New Zealand by going to www.db.co.nz. You can also access our International Graduate Programme website through the global careers site. https://www.theheinekencompany.com/careers

Heineken® History

Heineken®'s proud heritage includes generations of family involvement and celebrated beers. Gerard Adriaan Heineken purchased the De Hooiberg brewery in 1864 and founded Heineken® in 1873. He made the business an immediate success by adhering to the highest quality standards, treating his employees well, and actually offering a money-back guarantee to his customers. Heineken®'s success was great with demand spanning across Europe and year after year of growth backed by additional breweries. To share in the secrets behind our beer, explore the Heineken® History.

The red star is an original icon of the brand, used since the very beginning. Its exact origins are unknown but there are a few possible explanations. For example, some people think it was a symbol of European brewers in the Middle Ages, who believed it to have mystical powers to protect their brew. Another explanation is that four points of the star symbolise the elements earth, fire, water and wind and that the fifth point is the unknown, representing an element that brewers in the Middle Ages couldn’t control. A third explanation is that the position of a star on the front door of the brewery indicated the stage of the brewing process. During the Cold War, the original design was altered to avoid association with communism (it was replaced by a white star with a red outline). After the end of the Cold War, the original full red star was restored. For us, the red star's principle association is a festive, warm and cheerful mood.

Please explore our Heineken history page.

Storing our beer

The best way to store your Heineken® beer is in a cool, dry place out of direct light and heat. Of course, if you’re ready to enjoy it straight away, chill it in the fridge until it’s cooled to around 5°C.

Beer is a natural product so it has a limited storage life. Our beer will stay fresh for around six months, so check the best before date on your Heineken® beer to make sure you’re enjoying fresh, quality beer.

Heineken® worldwide

Heineken® is one of the world’s great brewers. The brand that bears the founder’s family name – Heineken – is available in almost every country on the globe and is the world’s most valuable international premium beer brand. With our global network of distributors, and 125 breweries in more than 70 countries, we have the largest presence of all international brewers. In Europe, we are the largest brewer and cider producer.

Heineken® merchandise

At the moment, exclusive Heineken® Merchandise can only be purchased from the Heineken® Experience shop and Heineken® The City, in Amsterdam. Heineken® merchandise is not yet available online.

Heineken® ingredients

Heineken® contains water, barley malt and hops.

The alcohol volume for Heineken® pilsner is 5%, Heineken® Light is 2.5% and Heineken® 0.0 has less than 0.05% alcohol volume.

Beer contains gluten, which comes from the grain used to brew it. Only a fraction of the gluten in the grain gets into the beer – the exact amount depends on the kind of grain used. Brewing beer with barley leaves only traces of gluten in the beer, while wheat contributes considerably more. The brewing process can also affect gluten content. Generally speaking, the clearer and blonder the beer is, the less gluten it contains. Some people are allergic to gluten and have to follow a diet that minimises or excludes their gluten intake. Whether beer can be part of such a diet or not depends on the extent of the allergy and the type of beer consumed. In many cases, lager beers pose no problem for people who have a gluten allergy. However, it is up to individuals to assess their own sensitivity.

No. Heineken® has a policy of not using any GMO raw materials.

No. Heineken® is brewed using a natural brewing process with no additives. It contains water, barley malt, hops, and the unique Heineken® A-yeast for fermentation in the brewing process.