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Brewing a better world

Brewing a better world - Heineken
There's more behind the star

Brewing a better world

As a worldwide known brand that is being served in 192 countries, Heineken takes it responsibility and aims to be sustainable in everything we do. By protecting water resources, reducing CO2 emissions, sourcing sustainably and advocating responsible consumption we are 'brewing a better world'.

Brewing a better world

Farming in a sustainable manner

Heineken is brewed from pure malted barley. 67% of all the barley and 97% of hops comes from sustainable sources, and in France we’re already at 100%. We’re busy with the farmers to get to that level everywhere.

The barley grains that are left over after brewing beer, are not wasted. It’s used to feed cattle; they love it.

Renawable energy.

At our Den Bosch (NL) brew house, we opened in 2019 the world’s largest solar panel park on the site of a brewery. In Austria we now have 2 breweries working on 100% renewable energy.

Barley Field

Recycling as much as possible

We minimize the amount of material we use, and all our carton packs are FSC certified ‘green’. Glass (bottles 57% recycled glass) and aluminium (cans 48% recycled aluminium) are natural materials and can be endlessly recycled. In Brazil our cans are already made out of more than 95% recycled aluminium.

Heineken beer cans
Brewing a better world

Making Heineken greener

Green is our signature colour. Thanks to Gerard Heineken. Around 1900 he choose a green bottle, instead of a regular brown one, to express the fresh, natural character of his beer.
Now, 120 years later, Heineken is still fresh, with purely natural ingredients, and becoming even greener.

If you’re interested in more details and background, please visit our sustainability story

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