Once upon a time, one of our founding fathers Freddie Heineken proclaimed: “We don’t just sell beer, we sell fun.”  When the big boss tells you to do something. You do it. So we added a little fun to the refreshment. The thrill of a UEFA Champions League match kick-off. The adrenaline of an F1® finish line. The world’s most famous secret agent doing his thing. You bring you. We’ll bring the refreshment and a little entertainment to go with it.