As a brand that has been social networking since 1873, Heineken has always encouraged social experiences. But today, as many of us are in lockdown or in self-isolation, we understand the value of our social life even more. We want to keep socialising, but in a responsible way.
We can't meet in person, but that doesn't mean we can't socialize. For the first time, Heineken encourages people to to meet up but instead, use their creativity to socialize differently.