What is the Heineken Experience?
The Heineken Experience is an attraction located at the Heineken's first built brewery in Amsterdam's city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken's® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can, of course, enjoy two Heinekens.
What is Rock the City?
Your tour starts at the Heineken Experience. The boat leaves 2 hours after your visit at the Heineken Experience starts, leaving you enough time to explore the brewery and enjoy your cold beers. The boat departs from the canal in front of the Heineken Experience and will drop you off at the A’DAM Tower, which is your final destination. Please note that the canal cruise is a one-way trip.
Why is there no VIP tour on Saturday?
As it is the busiest day of the week, we don't offer VIP tours on Saturday.
Is the Heineken Experience wheelchair accessible?
We are very proud of our historical building. Unfortunately, this also makes it more difficult to be wheelchair friendly.
If you wish to visit the Heineken Experience with a wheelchair, please let us know by checking the box when buying your ticket, so we are aware of your visit.
Please be advised that our less busy entry hours are during the week before 13:00h CET
Are children allowed in the Heineken Experience?
Children are allowed in the attraction as long as they are accompanied by an adult.
We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive 2 complimentary glasses of soft drink or water.
Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).
Is there a cloakroom?
We do have a cloakroom available in the attraction and it is free of charge. So you can just leave your belongings safe with us and enjoy the tour with your hands free.
What language is the Heineken Experience in?
The Heineken Experience is in English. However, our app will enhance your visit even further! The Heineken Experience app is an audio and video guide, which will provide you with additional tour information in English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese and Russian.
In case you can't or don't want to use your own device, we have rental devices available for a small fee.