We believe that purity is a sign of true quality. That’s why we brew Heineken with only pure, natural ingredients: malted barley, water and hops and a small but significant extra - Heineken’s unique A-Yeast®

 We discovered our A-Yeast® back in the 19th century and ever since it’s been the key to Heineken’s characteristic rich balanced taste with subtle 

fruity notes that distinguishes Heineken from other beers and has made people fall in love with it all over the planet.  

Our A Yeast® is technically not an ingredient as we add this bit of magic into the brewing process for the 28 days it takes to make our beer, and then we remove it. Part of the process, that makes Heineken the perfectly balanced and quality beer it is today.

 Heineken. Pure, natural, quality.