THE STORY OF THE WORLD'S
MOST FAMOUS BEER

Welcome to the home of Heineken®! Book a tour to discover how a small Amsterdam brewery went on to become the world’s favourite beer. From our heritage and brewing process, to our sponsorships and what it takes to serve a star. Ending in style: with a beer… or 2!

Buy official tickets here

 

The Story
Of the World's
Most Famous Beer

Freshly served to your phone
Information
Opening Hours
As Amsterdam is open 365 days a year, so are we!
We’re glad to welcome you during the following opening hours:

Monday to Thursday - 10:30 till 19:30 (Last admission 17:30)
Friday to Sunday - 10:30 till 21:00 (Last admission 19:00)

December 24th and 31st - 10:30 till 16:00 (Last admission 14:00)

During July and August, weekend times apply.
Contact and Route
The Heineken Experience is located at Stadhouderskade 78, 1072 AE in Amsterdam. Find us on the map here.

Public transport:
Trams 1, 7, 19 and 24 and metro 52 stop right around the corner!

For questions about ticketing, please send an email to sales.experience@heineken.com or call +31 (0) 20 261 1323
For other questions, please send an email to sales.experience@heineken.com or call +31 (0) 20 721 5300

You can also contact us via Facebook or Instagram
FAQ
What is the Heineken Experience?
The Heineken Experience is an attraction located at the Heineken's first built brewery in Amsterdam's city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken's® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can, of course, enjoy two Heinekens.

What is Rock the City?
Your tour starts at the Heineken Experience. The boat leaves 2 hours after your visit at the 
Heineken Experience starts, leaving you enough time to explore the brewery and enjoy your cold beers.
The boat departs from the canal in front of the Heineken Experience and will drop you off at 
the A’DAM Tower, which is your final destination. Please note that the canal cruise is a one-way trip.

Why is there no VIP tour on Saturday?
As it is the busiest day of the week, we don't offer VIP tours on Saturday.

Is the Heineken Experience wheelchair accessible?
We are very proud of our historical building. Unfortunately, this also makes it more difficult to be wheelchair friendly.
If you wish to visit the Heineken Experience with a wheelchair, please let us know by checking the box when buying your ticket, so we are aware of your visit.
Please be advised that our less busy entry hours are during the week before 13:00h CET

Are children allowed in the Heineken Experience?
Children are allowed in the attraction as long as they are accompanied by an adult. 
We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive 2 complimentary glasses of soft drink or water.
Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).

Is there a cloakroom?
We do have a cloakroom available in the attraction and it is free of charge. So you can just leave your belongings safe with us and enjoy the tour with your hands free.

What language is the Heineken Experience in?
The Heineken Experience is in English. However, our app will enhance your visit even further! The Heineken Experience app is an audio and video guide, which will provide you with additional tour information in English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese and Russian. 
In case you can't or don't want to use your own device, we have rental devices available for a small fee.
WheelChair Access
We are very proud of our historical building. Unfortunately, this also makes it more difficult to be wheelchair friendly.
If you wish to visit the Heineken Experience with a wheelchair, please let us know by checking the box when buying your ticket, so we are aware of your visit.
Please be advised that our less busy entry hours are during the week before 13:00h CET

Heineken Experience on Social Media

Share your #heinekenexperience!

Tag us in your memories!
We're very likable!

Meeting and Events

Planning a world-class event? We would love to be your host!
Check out the unique character of every venue on the top floors of the former brewery.




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