Sponsorships
On 15 March 2020, UEFA made the difficult decision of postponing all matches in order to protect the integrity of players and fans. The football world was as bored as they were devastated waiting for football to return. As the official sponsor of the UEFA Champions League, Heineken pays tribute to all the fans who bravely attempted to fill the 150 day void in their hearts. And celebrates the moment on Friday 7 August when they could finally stop trying and start watching again.