Amsterdam Starts At
The Heineken Experience

Born in Amsterdam, raised by the world! For Heineken® fans like yourself,
our original brewery in the city centre has been transformed into a sensational interactive tour.
Buy official tickets here, get a €2 discount, 2 beers and a free map
with Amsterdam’s best hidden gems.

Book Offical Tickets Now


Meet your local friends

Amsterdam’s got lots to keep you occupied. We could know, because we were born
here in 1864 and have been here ever since. And if you’re looking for something
extra special, you are in luck! Our Heineken Experience crew are all ‘Dam locals,
ready to share their favourite Amsterdam secrets with you.

Download the App

Discover the world of Heineken® even further! Download our free audio and video guide.
Supported languages: English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese and Russian.

Opening Hours
As Amsterdam is open 365 days a year, so are we!
We’re glad to welcome you during the following opening hours:

Monday to Thursday - 10:30 till 19:30 (Last admission 17:30)
Friday to Sunday - 10:30 till 21:00 (Last admission 19:00)

December 24th and 31st - 10:30 till 16:00 (Last admission 14:00)

During July and August, weekend times apply.
Contact and Route
The Heineken Experience is located at Stadhouderskade 78, 1072 AE in Amsterdam. Find us on the map here.

Public transport:
Trams 7, 10 and 24 stop right around the corner!

Questions? We’re always glad to help you out:
Contact Heineken Experience via Facebook
Contact Heineken Experience via email
Telephone number: +31 (0) 20 721 5300
Group Rates
Reservations for groups of more than 20 people can be made 48 hours in advance,
by emailing Please make sure you include the contact details of a member of your group,
the date and time of your expected visit, and the number of people attending.
WheelChair Access
We've aimed to make the entire brewery accessible for visitors in a wheelchair.
As soon as you arrive at the Heineken Experience, please address one of our employees. They will provide you with a key for the elevator and a manual that explains the wheelchair route.

There’s one wheelchair available in the Heineken Experience. If you would like to reserve it, please send your request to

Experience Heineken at Home

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* Europe only

Meeting and Events

Planning a world-class event? We would love to be your host!
Check out the unique character of every venue on the top floors of the former brewery.

Find Out More

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