Miami’s Marine Stadium, once a premier venue, was left devastated by Hurricane Andrew in 1992. Left devastated, it became a haven for Miami’s street artists, blossoming into a concrete tapestry of graffiti.
Heineken wanted to return this one of a kind stadium to its former glory, but without losing the art that had become its face. Using 360 cameras, filmed and mapped the entire stadium, immortalizing every work on every surface while using the same graffiti artists to tell its story.
The video garnered 39 million views and an avalanche of donations, including $45 million from the city of Miami itself for renovations.