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Cheers to All Fans

Here’s to the true face of fandom.

Introducing the Cheers to All Fans photo collection. Free-to-use, editorial photos* to help level the visual playing field.

Almost half of soccer fans are women**. But you wouldn’t always know it when you look across the media landscape. As the Official Beer of Soccer®, Heineken is on a journey to become the most inclusive sponsor in the sport. So we partnered with women photographers to capture more authentic images of fans across the world. No gender bias. No objectification. Just pure fandom. And available as a collection of images for editorial use.


Visit the full collection
*Photos are available only for editorial use by news and media organizations, journalists, and other storytellers.
**UEFA, 2021.

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