As one of the world’s leading brewers, Heineken is committed to encouraging responsible drinking. And if you’re going to drive, Heineken believes not drinking is the only option.
To get the message out, Heineken created the “When You Drive, Never Drink” campaign, starring legendary race car driver Jackie Stewart. He’s a 3-time world champion who pushed the limit of what’s possible behind the wheel. However, he was also a safety pioneer for the sport, fighting for important measures like mandatory seatbelt and helmet rules. His obsession with safety didn’t stop on the track, he also made a personal commitment to never drink before driving. This dedication to responsibility made Jackie Stewart the perfect choice for Heineken’s “When You Drive, Never Drink” campaign.