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When you drive, never drinks - Heineken

The better driver is the one who doesn’t drink

The best drivers know that you never get behind the wheel after drinking. Heineken® is proud to communicate this in partnership with Keke and Nico Rosberg

When you drive, never drink

When you drive, never drink. It’s a message we’re passionate about, because responsible drinking is at the core of Heineken®. It may be a serious message – but that doesn’t mean it can’t be shared in a fun way. We collaborated with two of the most iconic drivers in the world: Father and Son F1 legends, Keke & Nico Roseberg to create a film all about it. The conclusion? If you crack open the bottle you don’t get the keys. Watch it and enjoy the hair-pin twist at the end.

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Encouraging Responsibility

Heineken® has always advocated responsible consumption of our products. Through building global partnerships and executing worldwide campaigns, as well as committing to invest 10%+ of all media budget to supporting these programmes, we aim to destigmatizing responsible drinking.

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