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Encouraging Responsibility

Responsible Consumption is key for us. We have two different ways we champion it. One is on the road – the other off it. First, we know that accidents don’t just happen on the road. That’s why we encourage responsible consumption, whether you are driving or not. Next is we believe that the better driver is always the one who doesn’t drink.

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Heineken Enjoy Responsibly

The Magic of Heineken®

Tapping from our rich history and proud heritage, our campaigns tell the developing tale of our brand. The Heineken® voice is witty, intelligent and speaks in a refreshing tone. Our vision is positive and yes, a bit cheeky at times. One thing is for sure, each campaign is a 100% Heineken®. Enjoy!