WHEN YOU DRIVE NEVER DRINK
Heineken is 100% committed to changing consumer behaviour when it comes to drinking and driving
with our “When You Drive, Never Drink” campaign.
Our campaign comes to life on television, digital and social media platforms, featuring former Formula One World Champion, Nico Rosberg.
As a former racing driver, Nico makes no compromise behind the wheel and knows that even just one drink is too many when driving.
We are challenging South Africans to make responsible decisions and always remember “When You Drive, Never Drink”.
Click below to watch our latest television ad featuring Nico Rosberg.
Nico Rosberg / 2016 FIA FORMULA 1® DRIVERS’ WORLD CHAMPION