The First Virtual Beer is here!

First there was the internet, then the metaverse & now...

Here at Heineken, we’ve been busy perfecting the ‘World’s Freshest Beer’.

Brewed to digital perfection, we’ve poured over one hundred years worth of beer making expertise into every single pixel of the entirely new, entirely virtual, Heineken® Silver.

That's right, zero hops, zero malt, zero taste!

Join us in Decentraland for our official launch on 17th March at 13:00PM and prepare to take your taste-buds on virtual voyage into the extra fresh world of Heineken® Silver.

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